Discover the Best Platforms: Where to Sell Crafts Online in 2025

So, you’ve been making some cool stuff, right? And now you’re wondering, “Where can I actually sell these crafts online?” It’s a big question, especially with so many options out there. It feels like everyone and their dog is trying to sell handmade goods these days. But don’t worry, finding the right spot isn’t as hard as it looks. We’ve checked out a bunch of places, from the big names you’ve probably heard of to some smaller ones that might be just what you need. Let’s figure out where to sell crafts online in 2025 so your creations can find happy homes.

Key Takeaways

• Etsy is a popular starting point for handmade sellers due to its large audience, though fees can add up.
• Amazon Handmade offers access to a huge customer base and Prime shipping, but has a stricter application process and higher fees.
• Shopify allows for complete brand control and higher profit margins but requires more effort to set up and drive traffic.
• eBay provides global reach and a large active buyer base, though it’s not exclusively for handmade items and has various fees.
• Platforms like Big Cartel and iCraft cater to artists and specific niches, offering different fee structures and features for selling crafts online.

1. Etsy

When you’re thinking about selling crafts online, Etsy is probably the first place that pops into your head. And for good reason! It’s a massive marketplace specifically for handmade, vintage, and unique goods, attracting millions of shoppers who are actively looking for exactly what you make. For beginners, Etsy offers incredible visibility right out of the gate , which can be a huge help in getting those first few sales under your belt.

Think of Etsy as a giant, bustling craft fair that’s open 24/7. Buyers come here specifically to find one-of-a-kind items, so your handmade creations fit right in. In 2025, they’ve even added a "Shop Local" feature, which is pretty neat for connecting with customers in your own neighborhood.

However, because it’s so popular, it can also get pretty crowded. To really stand out, you’ve got to get smart about your listings. Don’t just list "handmade soap." Try something more specific like "lavender-scented, all-natural handmade soap for sensitive skin." Using all the available tags and writing clear, descriptive titles and photos is key. It’s all about helping the right customers find your specific items.

Here’s a quick look at the costs involved:

Success on Etsy isn’t just about listing your items and waiting. It requires a bit of effort to make your shop look professional, take great photos, and use descriptive keywords so people can actually find you. It’s a bit like setting up a nice stall at a market – you want it to look inviting and easy to browse.

2. Amazon Handmade

Amazon Handmade is essentially Amazon’s dedicated corner for artisans, aiming to bring unique, handcrafted items to its massive customer base. It’s a curated section, meaning you have to apply and prove your items are genuinely made by hand. This helps keep it separate from the usual flood of mass-produced goods you find elsewhere on the site.

The biggest draw here is the sheer volume of potential customers. If you can get approved, your products get listed right alongside everything else on Amazon, meaning people searching for anything might stumble upon your crafts. Plus, items can often be eligible for Prime shipping, which is a huge plus for buyers looking for quick delivery.

Here’s a quick look at what you’re dealing with:

• Application Process: You can’t just jump in; you need to apply and show that your items are handmade. This can take some time.
• Fees: There are no monthly fees or listing fees for approved artisans. However, Amazon takes a referral fee of 15% on each sale. This is higher than some other craft-specific sites, but you’re getting access to a much larger audience.
• Fulfillment: You can use Amazon’s Fulfillment by Amazon (FBA) service, which handles storage, packing, and shipping for you. This is a big convenience if you’re making a lot of items.
• Brand Control: You have less control over your shop’s look and feel compared to a standalone site. You need to play by Amazon’s rules.

While the 15% referral fee might seem steep, remember you’re tapping into a marketplace with millions of shoppers who already trust Amazon for their purchases. For makers who can produce items consistently and are ready for a large volume of sales, this platform offers unparalleled reach. It’s a good place to consider if you’re looking to scale up significantly. You can find more details about their fee structure on Amazon Handmade’s seller page.

It’s a solid option if you’re already producing a good amount of inventory and want to get it in front of as many eyes as possible. Just be prepared for the application and the commission structure.

3. Shopify

If you’re looking to build a serious, long-term business around your crafts, Shopify is a platform that really lets you take the reins. It’s not a marketplace where you’re just one of many; instead, you get to build your own branded online store. This means you have total control over how your products look, how customers interact with your brand, and ultimately, how much you keep from each sale. It’s a bit more work upfront compared to listing on a site like Etsy, but the payoff in terms of brand building and customer loyalty can be huge.

Think of it like this: you’re not just renting a stall in a busy market; you’re building your own shop on a prime street. You get to design the storefront, choose the music playing inside, and decide exactly how you want to present your amazing handmade goods. This level of customization is what sets Shopify apart.

Shopify is best for makers who are ready to invest in their brand and want full independence.

Here’s a quick look at what you get:

• Your Own Brand Identity: Design a store that truly reflects your style and your craft. No competing with similar items right next to yours.
• Customer Ownership: You own your customer list and can build direct relationships, which is great for repeat business and marketing.
• Scalability: Whether you’re selling a few items a month or thousands, Shopify can grow with you. It’s built for businesses of all sizes.
• App Store: Need to do email marketing, manage inventory better, or offer discounts? There’s likely an app for that in Shopify’s extensive app store.

While it does come with a monthly fee, starting around $29/month plus payment processing fees, many sellers find it’s well worth the investment for the control and potential growth it offers. It’s a solid choice if you’re aiming for more than just side income and want to build a sustainable business. You can find all sorts of popular crafts to make and sell that would do well on a platform like this.

4. eBay

eBay is a huge online marketplace, and while it’s not exclusively for handmade items, it can be a good place to sell your crafts if you want to reach a really wide audience. Think of it as a giant digital flea market where people are looking for all sorts of things, including unique handmade items. You can list your items with a set price or go the auction route, which can sometimes work well for one-of-a-kind pieces.

The biggest draw here is the sheer number of potential buyers – we’re talking millions. This means your work could be seen by people who weren’t even specifically searching for handmade goods. It’s a place where you can potentially sell items that might not fit neatly into a niche craft marketplace.

Here’s a quick look at what to expect:

• Massive Audience: Access to a global customer base of over 150 million active buyers.
• Flexible Selling: Options for both fixed-price listings and auctions.
• Global Shipping: The Global Shipping Program can help manage international sales.
• Competition: You’ll be competing with a wide range of products, including mass-produced items.

When it comes to fees, eBay takes a percentage of your final sale price, which can add up. For the "Handmade" category, expect fees around 12.7% on the total sale amount (up to $2,500), plus a small fee per order. It’s worth checking their current fee structure as it can change.

While eBay offers incredible reach, it’s important to understand that buyers here often look for deals. Your pricing strategy and how you present your items will be key to standing out against more budget-friendly options. It’s not always the best place to build a strong, branded experience, but for getting your products in front of a lot of eyes, it’s definitely a contender.

5. Big Cartel

If you’re an artist, designer, or maker looking for a straightforward way to get your creations online without a ton of fuss, Big Cartel might be your jam. It was basically built with creatives in mind, so it feels pretty intuitive if you’re not super tech-savvy. The platform really focuses on letting your work shine, offering clean, minimalist designs for your shop. It’s a good choice if you’ve got a smaller collection of items, maybe limited runs or one-of-a-kind pieces.

Big Cartel is a fantastic option for artists and designers who want a simple, visually appealing online store. It’s known for its artist-friendly pricing, which includes a free plan that lets you list up to five products. This makes it super accessible for folks just starting out or those who don’t have a massive inventory. Paid plans are also quite affordable and, importantly, don’t charge extra transaction fees on top of what your payment processor takes.

Here’s a quick look at what you get:

• Free Plan: List up to 5 products. Perfect for testing the waters.
• Paid Plans: Start around $9.99 per month, offering more products and features.
• No Transaction Fees: You only pay your payment processor (like Stripe or PayPal).
• Customizable Themes: Choose from a selection of clean, mobile-friendly designs.
• Artist-Focused Interface: Designed to be easy to use, so you can spend less time fiddling with tech and more time creating.

Big Cartel really shines when you want to maintain creative control and present your work in a clean, uncluttered space. It’s less about complex marketing tools and more about giving your art or craft the spotlight it deserves. If you’re bringing your own audience to the shop, it’s a solid choice for building your own little corner of the internet.

While it’s great for showcasing your art , remember that Big Cartel doesn’t drive traffic to your store for you. You’ll need to handle your own marketing, whether that’s through social media, email lists, or other channels. It’s best suited for makers who have a clear vision for their brand and are comfortable promoting their own work.

6. Facebook Marketplace

Facebook Marketplace is a pretty straightforward place to sell your handmade items, especially if you’re looking to connect with people in your local area. It uses the huge network of Facebook itself, so you’re tapping into a massive audience right off the bat. Think of it like a digital version of a community craft fair, but accessible from your phone.

It’s a fantastic option for beginners or for selling larger items that might be a hassle to ship. You can list items for free, which is a big plus when you’re just starting out and trying to keep costs down. For local sales where the buyer picks up the item, there are no fees at all. If you do end up shipping something, there’s a small fee, usually around 5%, which is quite reasonable.

Here’s a quick look at what you can expect:

• Local Focus: Great for selling to people nearby, cutting down on shipping worries and costs.
• Easy Listing: You can get an item up for sale in just a few minutes.
• Built-in Audience: Your existing Facebook friends and followers can see your listings.
• Direct Communication: Buyers can message you directly through Facebook Messenger to ask questions or make offers.

While Facebook Marketplace is great for local sales and quick transactions, it’s important to remember that buyers often expect lower prices, similar to a garage sale. Also, managing communication solely through Messenger can sometimes lead to time-wasters or no-shows for local meetups. Always prioritize safety by meeting in public, well-lit places.

It’s not the best place if you’re trying to build a strong, branded online shop that reaches customers nationwide. The focus is very much on local transactions, and it can be harder to stand out among the general listings. However, for moving items quickly within your community or testing the waters with handmade goods, it’s definitely worth considering.

7. Cratejoy

Cratejoy is a bit of a curveball in the world of selling crafts online because it’s not really about selling individual items. Instead, this platform is all about subscription boxes . Think of it as a marketplace specifically designed for creators who want to offer a recurring delivery of their goods. This could be anything from a monthly craft kit to a curated selection of handmade soaps or artisanal snacks.

This model is fantastic for building predictable, ongoing revenue. Instead of hoping for one-off sales, you’re creating a service that customers sign up for month after month. It requires a different kind of planning, though. You need to be able to consistently create new products or curate exciting new selections to keep subscribers engaged.

Here’s a quick look at what you might expect:

• Monthly Fee: Cratejoy charges a base monthly fee to have a shop on their platform, which can start around $24.99.
• Referral Fees: On top of the monthly cost, they take a percentage of your sales, often varying by product category.
• Transaction Fees: Standard fees apply for processing payments.

While Cratejoy isn’t for selling single items, it’s a powerful tool if your craft lends itself to a subscription model. It taps into a market actively looking for unique, recurring experiences and products delivered right to their door. The platform handles a lot of the complex billing and subscription management, which is a big plus.

8. Mercari

Mercari often gets described as a digital garage sale, and honestly, that’s not too far off. It’s a place where people go to buy and sell all sorts of things, and yes, that includes handmade items. While it does have a "Handmade" section, the general vibe leans towards finding deals. If you’re looking to move inventory quickly or test out new product ideas without a huge commitment, Mercari could be a good fit.

Think of it like this: buyers on Mercari are often on the hunt for a bargain. They’re encouraged to make offers, so you should expect some haggling. This isn’t necessarily a bad thing, especially if you’ve got items you want to sell fast or if you’ve priced them a bit higher to leave room for negotiation. It’s a pretty straightforward platform to use, too. Listing an item is usually pretty quick, often doable right from your phone.

Here’s a quick look at what selling on Mercari involves:

• Listing is easy: You can snap a photo and get an item up for sale in minutes.
• Simple fees: Mercari charges a flat 10% seller fee. No extra payment processing fees on top of that, which is nice.
• Buyer expectations: Be prepared for offers and a focus on competitive pricing. It’s not the best place if you’re trying to build a high-end, luxury brand.
• Getting paid: You need to rate the buyer before Mercari releases your payment, so keep that in mind.

Mercari is a marketplace that thrives on quick transactions and good deals. It’s less about building a long-term, premium brand and more about efficient selling. If you have extra craft supplies you want to offload or want to see how a new product sells without much fuss, this platform is worth considering.

Because of its deal-seeking audience, it’s a good place to clear out older stock or try out new designs. You might find that people are more willing to try out a new maker on Mercari than on a platform perceived as more curated. Just remember to price accordingly and be ready to negotiate a bit. You can find out more about selling on Mercari’s platform if you’re curious.

9. iCraft

iCraft is a marketplace that’s been around since 2006, and it’s pretty much all about handmade stuff. If you’re in Canada, it’s a big deal, but they ship to the US and UK too. What’s cool is that they’re really strict about only letting handmade items on the site. No mass-produced junk here, which is nice if you’re trying to stand out with your unique creations.

The biggest draw for iCraft is its fee structure. Instead of taking a cut of every sale, they charge a flat monthly fee. This can be a real game-changer, especially if you’re selling a lot of items. You know exactly what your costs will be each month, which makes budgeting a lot simpler. It’s a refreshing change from platforms where fees can add up quickly.

Here’s a quick look at what you’re dealing with:

• Monthly Fees: You’re looking at $5 to $15 per month, depending on the plan you choose. This covers unlimited listings, which is pretty generous.
• No Commission: This is the big one. iCraft doesn’t take a percentage of your sales. Zero.
• Strictly Handmade: They have a verification process to make sure everything sold is genuinely handmade.
• International Reach: While Canadian-based, they welcome sellers and buyers from the US and UK.

The platform has a bit of an older look and feel compared to some of the newer, slicker sites. Traffic can also be lower than on the giants like Etsy or Amazon. But if you value a focused environment where your handmade quality is the main selling point and you prefer predictable monthly costs over per-sale commissions, iCraft is definitely worth checking out. It’s a solid choice for fine crafts, jewelry, and anything where quality craftsmanship is key.

10. LoveCrafts

LoveCrafts is a really cool spot if you’re into knitting and crochet, especially if you design patterns. It’s based in the UK but has a global reach, so you can connect with crafters all over the world. What’s neat is that it’s free to list your digital patterns, which is a big plus when you’re just starting out or testing the waters.

They also have a pretty active community, which means you can actually talk to people who like your stuff and get feedback. Plus, they sometimes feature sellers in their newsletters or on social media, which is nice exposure.

Here’s a quick look at what they offer:

• Free to list digital patterns: No upfront cost to get your designs out there.
• Community focus: Connect with knitters and crocheters through forums and social features.
• Marketing opportunities: A chance to be highlighted by LoveCrafts.
• VAT handling: They take care of VAT for sales in the EU, which is a headache saver.

Now, it’s not all sunshine and rainbows. There’s an approval process for patterns, so they need to meet certain quality standards, and sometimes you might have to tweak things. The fee structure can also be a bit confusing with its tiers based on how much you sell. And, like many places, there’s a good amount of competition, so getting noticed takes effort.

LoveCrafts is best for designers who want to tap into a dedicated knitting and crochet audience. It’s a good option if you’re looking for a platform that handles some of the complexities like international taxes and offers a built-in community, but be prepared for the pattern approval process and the need to stand out in a busy marketplace.

Wrapping It Up

So, there you have it. Selling your handmade stuff online in 2025 is totally doable, and honestly, there are more options out there than just the usual suspects. We looked at a bunch of different places, from big names to smaller, more specialized spots, and each one has its own vibe and audience. Don’t feel like you have to pick just one, either. Trying out a few different platforms can really help you figure out where your creations shine the brightest and who’s most likely to buy them. Keep making cool things, put them out there, and see where your craft takes you!

Frequently Asked Questions

What’s the best way to start selling crafts online?

It’s a good idea to start by figuring out who your ideal customer is and what makes your crafts special. Then, pick a platform that seems like a good fit for your items and your budget. Don’t be afraid to try a few different places to see where you get the best results.

Do I need my own website to sell crafts?

Not necessarily! Many platforms like Etsy and Amazon Handmade let you set up a shop without needing your own website. However, if you want more control over your brand and customer experience, building your own site with something like Shopify is a great option later on.

How much does it cost to sell crafts online?

The costs can vary a lot. Some platforms have fees for listing items, while others take a percentage of each sale. Some might have monthly fees too. It’s important to compare these costs to see what works best for your profit goals.

Is it better to sell on just one platform or many?

Selling on more than one platform can help you reach more people. Each site has different shoppers. But, it can also be more work to manage. Many crafters find success by using a main platform and then adding others to reach new customers.

How can I make my craft listings stand out?

Great photos are super important! Use clear, bright pictures that show your craft from different angles. Write clear descriptions that tell people what your item is, what it’s made of, and why it’s special. Using words people might search for also helps.

What if my crafts aren’t selling well?

Don’t get discouraged! First, check if your photos and descriptions are as good as they can be. Maybe try adjusting your prices or running a small sale. Also, think about promoting your items on social media. Sometimes, it just takes a little time and trying different things.