Unleash Your Potential: 25 Creative Sale Ideas to Boost Your Business in 2025

Getting your business noticed in 2025 is all about thinking outside the box. With so many options out there, it can be tough to figure out what actually works. We’ve put together a list of 25 creative sale ideas to help you stand out and bring in more customers. Think of these as different ways to get people excited about what you offer, from teaming up with others to making your packaging a whole experience. Let’s get your business buzzing!

Key Takeaways

• Collaborating with other local businesses can open doors to new customers.
• Limited-time offers and unique, limited-edition products create urgency and excitement.
• Engaging content like video tutorials, podcasts, and interactive tools builds a connection with your audience.
• Leveraging existing customer bases through email lists and creating memorable unboxing experiences are smart moves.
• Don’t shy away from unconventional methods like guerrilla marketing or partnering with influencers to get your brand noticed.

1. Partner With Other Small Businesses

Teaming up with other small businesses can be a smart move, especially if you’re trying to stretch your marketing budget. Think about businesses that serve a similar customer base but don’t directly compete with you. For instance, if you sell handmade pottery, linking up with a local florist or a shop that sells artisanal candles could be a good fit. You can cross-promote each other’s products or services to your respective audiences.

Here are a few ways to make these partnerships work:

• Joint Promotions: Offer a special package deal that includes products or services from both businesses. A coffee shop could team up with a nearby bookstore for a "Coffee & Chapters" deal.
• Social Media Shout-outs: Regularly feature each other on your social media channels. This could be a post about a new product, a special offer, or even just a friendly mention.
• Content Collaboration: Create content together, like a blog post, a video tutorial, or a joint webinar. If you sell baking supplies, you could partner with a food blogger for a recipe video.
• Referral Programs: Set up a system where you refer customers to each other and perhaps offer a small discount or incentive for successful referrals.

This kind of collaboration allows you to tap into a new audience without the high cost of traditional advertising. It’s a way to build community, support other entrepreneurs, and grow your business simultaneously. Plus, it often feels more authentic to customers when they see businesses supporting each other.

2. Sell Mystery Boxes

Got some products that aren’t moving as fast as you’d like? Turn them into a mystery box! It’s a fun way to clear out inventory and give customers a surprise. Think of it like a curated grab bag, but with your own products. People really seem to enjoy the element of surprise, and it can create a sense of urgency, too. Plus, it’s a great way to introduce customers to items they might not have picked out themselves.

Here’s why they work:

• Surprise Factor: Our brains are wired to love surprises. It’s exciting to not know exactly what you’re getting.
• Value Perception: When priced right, customers often feel they’re getting a great deal, even if they don’t know every single item.
• Inventory Management: It’s a smart way to move older stock or items that are a bit slower to sell, making room for new things.

You can create a custom mystery box with premium packaging designed to impress. It’s a chance to really show off your brand. Consider what kind of items would go well together. Maybe a mix of bestsellers and some of those slower items? Or perhaps a themed box for a specific holiday or season? This approach can really help you shift slow-moving inventory and create space for more popular items.

Mystery boxes tap into a psychological sweet spot. They combine the thrill of the unknown with the potential for a great find, making them a compelling purchase for many consumers. It’s a win-win: you clear stock, and your customers get an exciting, potentially value-packed surprise.

3. Offer Limited-Time Discounts

Everyone loves a good deal, right? Offering discounts for a short period can really get people moving. It creates a sense of urgency, making customers feel like they need to act fast before the offer disappears. This is a classic tactic for a reason – it works.

Think about how you want to structure these sales. Are you going for a percentage off, a fixed amount off, or maybe a ‘buy one, get one’ kind of deal? Each has its own appeal. A percentage off is straightforward, while a fixed amount might feel more substantial on higher-priced items. BOGO deals are great for moving more inventory.

Here’s a quick look at some popular discount structures:

• Percentage Off: 10%, 20%, 30% off the original price.
• Dollar Amount Off: $5 off, $10 off, $25 off.
• Buy One, Get One (BOGO): Buy one item, get a second of equal or lesser value free or at a discount.
• Bundles: Offer a discount when customers purchase a set of related items together.

Timing is everything with these kinds of sales. You don’t want to be discounting all the time, or people will just wait for the next sale. Pick specific holidays, anniversaries, or even just a random Tuesday to make it special. Promoting these sales through your email list is a great way to let your most loyal customers know first, giving them a heads-up on the savings. You can also use social media to get the word out, but make sure the messaging is clear about when the sale ends. It’s all about creating that buzz and encouraging immediate action. For more on strategic discounting, check out this article on the art of discounting .

When planning your limited-time offers, consider the profit margins. You still need to make money, after all. A well-planned discount can attract new customers and encourage existing ones to buy more, without hurting your bottom line too much. It’s a balancing act, for sure.

4. Create Limited Edition Products

People really like having things that not everyone else has. You can tap into that by making special, short runs of your products. Think of them as "drops" or limited editions. This creates a feeling of scarcity, which can make customers feel like they need to grab it before it’s gone.

It’s a smart way to get people excited about what you offer. When a product is only available for a short time or in small quantities, it feels more exclusive. This can drive sales because customers don’t want to miss out on something unique.

Here’s a quick look at why this works:

• Creates Urgency: Limited availability pushes people to buy sooner rather than later.
• Builds Hype: Special releases generate buzz and get people talking.
• Increases Perceived Value: Scarcity can make a product seem more desirable and valuable.

When you’re planning these limited runs, think about what your customers would find most exciting. Maybe it’s a new color, a special collaboration, or a product tied to a specific event. Getting the timing and the product right is key to making these special releases a big hit.

5. Run Competitions

Competitions are a fantastic way to get people involved with your brand. It’s not just about giving away free stuff, though that’s part of it. Think about what you want to achieve. Are you trying to get more followers on social media? Collect email addresses? Or maybe just get people talking about your products?

The key is to make the prize something people actually want. A small discount might not cut it. Consider offering one of your popular products, a gift card, or even a unique experience related to your business. This makes people put in the effort.

Here are a few ideas to get you started:

• Social Media Photo Contest: Ask people to share a photo using your product or related to your brand. Use a specific hashtag so you can easily find all the entries. This generates user-generated content, which is gold for social proof.
• Comment-to-Win: A simple way to boost engagement on a post. Ask a question related to your business or industry, and have people comment their answer. Pick a winner randomly from the comments.
• Referral Contest: Encourage existing customers to bring in new ones. Offer a prize to the person who refers the most new customers within a certain timeframe. This can be tracked with unique codes or links.

When you run a competition, be super clear about the rules, the entry period, and how the winner will be chosen. Transparency builds trust. And don’t forget to promote it everywhere – your website, social media, email list, everywhere!

Running a competition isn’t just about the giveaway itself. It’s about creating excitement and a reason for people to interact with your brand. Think about how the competition can tell a story or highlight what makes your business special. This makes the whole thing more memorable and effective.

6. Host A Livestream

Going live on social media is a pretty big deal these days, and for good reason. The market for live shopping alone is huge and only getting bigger. It’s basically free to do, too, you just need to be interesting enough to keep people watching.

Think about what you could show. Maybe a quick demo of your product, or a behind-the-scenes look at how it’s made? You could even do a Q&A session where people ask you anything about your business or products. This direct interaction builds trust and makes your brand feel more real.

Here are a few ideas to get you started:

• Product Launch Party: Announce a new item live. Show it off, explain its features, and answer questions in real-time.
• Tutorial Session: Show people how to use your product effectively. This is great for complex items or for sharing creative uses.
• Ask Me Anything (AMA): Let your audience ask you anything about your business, your journey, or your industry.
• Collaborative Stream: Team up with another business or an influencer. You can cross-promote and reach new audiences together.

Remember, authenticity is key. Don’t try to be someone you’re not. People connect with genuine personalities and transparent businesses. Just be yourself and talk about what you’re passionate about.

7. Produce Video Tutorials

Showing people how to use your products or services can be a really effective way to connect with them. Think about it – when you’re trying to figure something out, a quick video often makes more sense than reading a long manual, right? Video tutorials help build trust and show customers you know your stuff.

These aren’t just for complicated gadgets either. Even simple items can benefit from a "how-to." For example, if you sell artisanal soaps, a video showing different ways to use them – like in a bath, as a hand soap, or even how to store them properly – can be super helpful.

Here are a few ideas for video tutorials:

• Product Demonstrations: Show your product in action. Highlight its key features and benefits.
• Setup Guides: Walk customers through the initial setup or assembly process.
• Troubleshooting Tips: Address common issues customers might face and show them how to fix them.
• Creative Uses: Inspire customers with unique or unexpected ways to use your product.

Making these videos doesn’t have to be a huge production. You can start with just your smartphone and some good lighting. The goal is clarity and helpfulness, not Hollywood production values. Focus on making the process easy to follow.

Remember to keep your videos focused and to the point. People are often looking for quick answers. Adding relevant keywords to your video titles and descriptions can also help people find them when they search online, which is great for getting more eyes on your business.

8. Jump On Trending Topics

Social media moves fast, and if you want to keep up, you’ve got to be quick to jump on what’s popular. Think about how songs or dances suddenly become huge on platforms like TikTok. That’s trends in action.

Being part of a trend can get your business noticed by a lot more people. It’s not about just copying what everyone else is doing, though. It’s about finding trends that actually fit with what you sell or what your brand is about. You don’t want to seem out of place.

How do you find these trends before they get old?

• Listen to your customers: Ask them what they’re into or what they’re talking about.
• Browse online communities: Check out forums or social media groups related to your industry.
• Keep an eye on competitors: See what they’re doing and what’s getting attention for them.
• Look at what’s happening generally: Are there holidays coming up? Big cultural events? These can all be starting points.

For example, if there’s a popular meme or a new challenge, see if you can put your own spin on it that relates to your products. If you sell coffee, maybe you can create a funny video about the "coffee before vs. after" trend. It shows you’re current and have a bit of personality. This can really help with customer engagement .

Sometimes, a trend might seem a bit silly, but if it aligns with your brand’s voice and can be done in a way that feels authentic, it’s worth considering. It’s a way to show you’re not just a business, but a part of the online conversation.

Remember, the goal is to use trends to get people talking about your business in a positive way. It’s about being relevant and showing you understand the current culture.

9. Write Engaging Blog Posts

Writing blog posts is a solid way to connect with people and show them what your business is all about. It’s not just about selling stuff; it’s about sharing useful info that helps your audience. Think about what questions your customers have. Maybe they’re wondering how to use your product, or what the best way is to care for it. Your blog is the perfect place to answer those questions.

The key is to be helpful and interesting. If you can make your posts something people actually want to read, they’ll keep coming back. It also helps search engines find you, which means more people might discover your business. You can even tell stories about your existing customers and how they use your products. It helps new shoppers imagine themselves using your stuff too.

Here are a few ideas to get you started:

• Answer common questions: Look through your customer service emails or social media comments. What do people ask most often? Turn those into blog posts.
• Explain how-tos: If your product has a learning curve, create simple guides or tutorials. This makes it easier for people to get started and feel successful.
• Share industry insights: What’s happening in your field? Offer your take or explain trends. This positions you as someone who knows their stuff.
• Customer spotlights: Feature happy customers and their experiences. It’s a great way to build community and show real-world use cases.

Don’t overthink it. Start with what you know and what your customers need. Consistency is more important than perfection. Even a short, helpful post is better than no post at all. You can always improve as you go.

Remember to keep your writing clear and easy to understand. Avoid fancy words that might confuse people. If you’re talking about a specific product, link to it so people can easily find it on your site. This helps them buy what they need and also helps your website get noticed more online. It’s a win-win. You can find more tips on creating content that attracts customers on Shopify’s resources .

Think about what makes your business unique and share that. Your blog is your space to be yourself and connect with people on a more personal level. It’s a great way to build trust and show people why they should choose you.

10. Start A Podcast

Podcasts are really popular right now, and for good reason. They let you connect with people in a pretty personal way, right in their ears. Think about it – people are listening to podcasts while they commute, work out, or even just relax at home. It’s a great way to get your brand out there without being overly salesy.

The key is to talk about stuff your audience actually cares about. If you sell, say, artisanal coffee beans, your podcast could cover brewing techniques, the history of coffee, or interviews with coffee farmers. It’s about building a community and becoming a go-to source for information in your niche. You don’t need a fancy studio to start; your phone and a quiet room can work wonders initially. Plus, it’s a fantastic way to build brand loyalty because people get to know your voice and personality.

Here are a few things to consider when starting:

• Know your audience: Who are you talking to? What are their interests and problems?
• Choose your topic: What can you consistently talk about that aligns with your business and interests your audience?
• Pick a format: Will it be solo episodes, interviews, or a mix? How long will episodes be?
• Get the right tools: You don’t need much to start. A decent microphone and some basic editing software can make a big difference.

Starting a podcast might seem like a lot, but it’s a really effective way to build a connection with your customers. It’s a marathon, not a sprint, so focus on creating consistent, quality content that your listeners will look forward to each week.

11. Create Infographics

Infographics are a fantastic way to present complex information in a simple, visual format. Think of them as a story told through data and design. They grab attention way better than a block of text, and people are more likely to share something that’s both informative and easy to digest. This makes them super shareable on social media and great for driving traffic back to your site.

Creating a good infographic does take some effort, but the payoff can be huge. You can explain a process, compare products, or highlight key statistics. It’s all about making your data tell a story.

Here’s a quick rundown of why they work:

• Clarity: Complex topics become easy to understand.
• Engagement: Visuals keep people interested longer than text alone.
• Shareability: People love sharing cool visuals they learn from.
• Brand Building: A well-designed infographic reflects positively on your brand.

When you’re planning your infographic, consider what kind of data you have that would benefit from this visual treatment. Maybe it’s customer survey results, industry trends, or a step-by-step guide to using one of your products. You can find tons of inspiration for different infographic styles and topics online, which can really help get your creative juices flowing. Discover over 40 infographic ideas .

You don’t need to be a professional designer to make a decent infographic. There are plenty of user-friendly tools out there that can help you put something together, even if you’re just starting out. Think about what message you want to send and how you can best represent it visually. It’s about making information accessible and memorable for your audience.

12. Create Interactive Content And Tools

Forget just posting pictures and hoping for the best. In 2025, you really need to get people involved with your brand. Creating interactive content is a fantastic way to do this, especially if you’re watching your marketing budget. Think about quizzes that help customers find the perfect product for them. For instance, a bone broth company used a quiz to give personalized recommendations, and guess what? They saw a 40% completion rate, which meant a bunch of new email subscribers they could talk to later. That’s a pretty smart move.

What kind of interactive stuff can you make?

• Quizzes: Like the bone broth example, these can guide customers to the right product or offer personalized advice.
• Calculators: If your product or service involves numbers, a calculator can be super helpful. Think mortgage calculators for real estate or ROI calculators for business services.
• Polls and Surveys: Simple, but effective for gathering opinions and making customers feel heard. Plus, you can use the results for future content.
• Games: Even simple games, like a spin-the-wheel for discounts, can add a fun element and encourage repeat visits.

The goal is to make your audience actively participate, not just passively consume. This kind of engagement builds a stronger connection and can really help your business stand out. It’s about making your website or social media a place people want to spend time. You can use tools like Typeform to build quizzes easily, and then connect them to your email marketing platform to capture leads. It’s a win-win.

Making interactive content doesn’t have to be complicated or expensive. Start with something simple that aligns with your brand and your audience’s needs. The key is to provide value and encourage participation. This approach can lead to more engagement, better customer insights, and ultimately, more sales. It’s a great way to make your brand memorable and build lasting relationships with your customers, turning casual browsers into loyal fans. Consider how you can make your brand experience more engaging.

13. Make An Incredible Unboxing Experience

Think about the last time you got a package that felt special. It wasn’t just the stuff inside, right? It was the whole experience – the nice box, the tissue paper, maybe a little thank-you note. That’s what we’re talking about here. Making the unboxing of your product something customers will remember and want to share.

It’s more than just shipping something out. It’s about creating a moment. This can be as simple as using branded tape or adding a small, unexpected freebie like a sticker or a sample. For a bit more effort, consider custom-printed tissue paper or a nicely designed insert that tells your brand’s story. The goal is to turn a routine delivery into a mini-event.

Here are a few ideas to get you started:

• Packaging: Use sturdy boxes that fit your product well. Avoid flimsy mailers that can get damaged. Consider custom-sized boxes to reduce filler material.
• Presentation: How is the product arranged inside? Is it just thrown in, or is it neatly placed? Tissue paper, crinkle paper, or even a custom-fit insert can make a big difference.
• Personal Touches: A handwritten thank-you note, a small branded gift, or even a discount code for their next purchase shows you appreciate their business.
• Sensory Details: Think about scent (a subtle, pleasant fragrance), texture (using different paper types), or even sound (the satisfying rip of custom tape).

Customers love sharing their unboxing moments online. If your packaging is unique and exciting, they’re more likely to post pictures or videos, which is free advertising for you. It’s a great way to get user-generated content. You can even encourage this by creating a specific hashtag for customers to use when they share their unboxing.

Making the unboxing experience memorable doesn’t have to cost a fortune. It’s about thoughtful details that show you care about your customers and your product. Even small changes can lead to a big impact on customer satisfaction and brand loyalty. Think about what would make you happy to open.

When you focus on the unboxing, you’re not just selling a product; you’re selling an experience. This attention to detail can really set you apart from the competition and encourage repeat business. It’s a smart way to boost customer satisfaction and get people talking about your brand. Check out how other businesses are optimizing their online presence for more ideas on creating great customer experiences.

14. Use Your Mailing List

Don’t let that email list you’ve been building gather dust! It’s one of the most direct ways to talk to people who are already interested in what you do. Think of it as your own private channel, free from the whims of social media algorithms. Regularly sending out newsletters can keep your brand top-of-mind.

What kind of stuff should you send? Well, it’s not just about shouting about sales, though that’s part of it. You can share behind-the-scenes looks at how your products are made, introduce new items, or even give people a heads-up about upcoming events. It’s also a great place to share stories about your business journey – the ups and downs. People connect with authenticity, and sharing your story can really build trust.

Here are a few ideas for your emails:

• Announce new product drops or restocks.
• Share customer testimonials or success stories.
• Offer exclusive discounts or early access to sales for subscribers.
• Provide helpful tips or tutorials related to your products or industry.

Sending out a well-crafted email can make a big difference. It’s about building a relationship, not just making a quick sale. Consider offering a small incentive, like a discount code, for signing up to your list; it’s a good way to get people to give you their email.

Remember, consistency is key, but don’t overdo it. Find a balance that works for your audience. A good email strategy can really help drive repeat business and keep your customers engaged.

15. Write Press Releases

Got some exciting news about your business? A press release is a solid way to get the word out. Think of it as a formal announcement you send to media outlets – newspapers, online publications, even radio stations. The trick is making sure your news is actually newsworthy . Just opening a new shop might not cut it, but if you’ve taken over a beloved local spot or created a bunch of new jobs, that’s a story people might want to read about.

Here’s a quick rundown of what makes a good press release:

• Headline: Make it catchy and informative. It’s the first thing people see.
• Dateline: Include the city and date the release is issued.
• Introduction: Summarize the most important information (who, what, when, where, why).
• Body Paragraphs: Expand on the details. Provide context and any interesting background.
• Boilerplate: A short paragraph about your company.
• Contact Information: How the media can reach you for more details.

The goal is to provide journalists with ready-to-use information that they can then share with their audience. If your release is well-written and contains a compelling angle, it can lead to valuable coverage for your business. It’s a great way to build credibility and get your brand in front of new eyes.

16. Host An Event

Hosting an event can be a fantastic way to connect with your customers and partners directly. Think of it like a big party for your business, where you get to chat with everyone all at once. It’s a chance to show off new products, thank your loyal customers, or just build some buzz around your brand.

The key is to make it an experience people remember. Whether it’s a small in-store gathering, a pop-up shop at a local market, or even a virtual meetup, the goal is engagement. You want people to walk away feeling good about your business and excited about what you offer.

Here are a few ideas to get you started:

• Launch Party: Introduce a new product or service with a bang. Offer demos, samples, and maybe a special discount for attendees.
• Workshop or Class: Share your expertise. If you sell craft supplies, host a crafting workshop. If you’re a baker, offer a decorating class.
• Customer Appreciation Day: Simply thank your customers for their support. Offer refreshments, small gifts, or exclusive deals.
• Networking Event: Bring together other local businesses or professionals in your industry. This can build community and open doors for future collaborations.

Events are a great way to create a tangible connection with your audience. They offer a break from the usual online scrolling and give people a real-world interaction with your brand. Plus, they can generate great content for your social media afterwards!

Don’t forget to promote your event well in advance. Use your social media, email list, and even local advertising to get the word out. Consider partnering with other businesses or local organizations to expand your reach. For instance, you could team up with a complementary business for a joint event, sharing the costs and the audience. This can be a really effective way to get new eyes on your brand and build local connections .

Measuring the success of your event doesn’t just have to be about immediate sales. Think about the new contacts you made, the social media mentions you received, and the overall positive sentiment generated. These are all valuable outcomes that contribute to your business’s long-term growth.

17. Enter To Win Business Awards

Getting your business recognized through awards can be a real game-changer. It’s not just about the shiny trophy, though that’s nice. Think of it as a serious credibility booster. When you win an award, especially in your industry, it tells potential customers that you’re not just another business; you’re one of the best. This kind of validation can really make people feel more confident about choosing you.

There are tons of awards out there, from local chamber of commerce recognitions to industry-specific accolades. A little digging can uncover opportunities you might not even know exist. Consider looking into things like the Best of Small Business Awards or Best in Biz Awards. Even if you don’t win, the application process itself can be a good way to review your business’s strengths and areas for improvement.

Once you’ve won something, don’t just tuck it away. Make sure everyone knows about it! Displaying awards prominently on your website, in your marketing materials, or even on your social media can significantly encourage people to convert. It’s a simple yet effective way to build trust and show off your achievements. It’s a great way to build authority and attract attention, which is key for successful marketing. You want your audience to know you offer the best of the best. This can help you grow your online business quickly .

Here’s a quick rundown of why awards matter:

• Credibility Boost: Awards signal quality and reliability to customers.
• Marketing Advantage: Winning provides great material for your promotional efforts.
• Team Morale: Recognition can be a huge motivator for your staff.
• Networking: Award ceremonies often bring together industry leaders.

Entering business awards is more than just a chance to win; it’s an opportunity to benchmark your company, refine your story, and gain valuable exposure. The process itself forces you to articulate your successes and unique selling points, which can be beneficial even if you don’t take home a prize.

18. Simplify Your Marketing Funnel

Think about how someone finds your business and eventually buys something. That whole journey, from first hearing about you to clicking ‘buy now,’ is your marketing funnel. It sounds complicated, but honestly, it’s just a series of steps. The trick for 2025 is to make those steps as easy as possible for people. If there are too many hoops to jump through, they’ll just leave.

Fewer steps mean more sales. It’s that simple. We’re talking about cutting out anything that slows people down or confuses them. This could mean simplifying your website navigation, making sure your checkout process is super quick, or even just making your contact form shorter.

Here’s a quick look at what to trim:

• Unnecessary forms: Do you really need their phone number and email and their favorite color? Probably not.
• Confusing product pages: Make sure people know exactly what they’re buying and why they need it.
• Long checkout processes: Every extra click is a chance for someone to change their mind.

Consider your customer’s perspective. What would make their experience smoother? Maybe it’s a clearer call to action on your homepage, or perhaps offering guest checkout on your site. We want people to get to the good stuff – your products or services – without a hassle. Optimizing your website for conversions is a big part of this, so look at how you can make things clearer and faster for visitors on your site .

Making your marketing funnel easier isn’t about being lazy; it’s about being smart. It respects your customer’s time and makes it more likely they’ll complete their purchase. Think of it like clearing a path so people can walk straight to what they want.

By streamlining these paths, you’re not just making things easier for your customers; you’re also making it easier for your business to make sales. It’s a win-win, really. Less friction means a happier customer and a more successful business.

19. Automate Your Marketing

Look, we all know time is money, right? And as a small business owner, you’re probably wearing about a million hats. That’s where marketing automation comes in. It’s basically about setting up systems to handle repetitive marketing tasks for you, so you can focus on, you know, actually running your business.

Think about it. You can automate emails for new subscribers, send out follow-ups for abandoned carts, or even schedule social media posts. This frees up a ton of your time. It’s like having a little marketing assistant working 24/7.

Here are a few areas where automation can really make a difference:

• Email Marketing: Set up welcome sequences, birthday emails, or re-engagement campaigns. This keeps your audience engaged without you having to lift a finger each time.
• Social Media: Schedule posts in advance across different platforms. Some tools even let you respond to common questions automatically.
• Customer Follow-ups: Automate post-purchase thank yous or requests for reviews. This builds loyalty and gathers valuable feedback.

Getting started might seem a bit much, but there are plenty of tools out there to help. You can start small, maybe just with email sequences, and build from there. It’s a smart way to keep your marketing consistent and reach more people without burning yourself out. Check out some guides on marketing automation software to see what fits your needs.

20. Use Guerrilla Marketing

Guerrilla marketing is all about being clever and unexpected. It’s not about big budgets; it’s about making a splash with creative, low-cost tactics that get people talking. Think outside the usual ad spaces.

The goal is to create memorable experiences that stick with people.

Here are a few ways to get started:

• Street Art & Installations: Commission a local artist to create a mural or a temporary chalk art piece in a high-traffic area. It’s visually striking and can be shared widely online. For instance, a coffee shop could have a sidewalk chalk drawing of a steaming mug that leads to their door.
• Flash Mobs: Organize a surprise performance in a public place. If you sell athletic wear, a group doing a quick, energetic dance routine in a park could grab attention. Make sure the performance subtly incorporates your brand or ends with a clear call to action.
• Unconventional Flyers: Instead of standard flyers, try something different. A local bookstore could create "missing" posters for a beloved character from a classic novel, with a QR code leading to a special offer on that book.
• Record Breaking: Can your business tie into a world record? A bakery attempting to make the largest cookie or a tech company setting a speed record for a specific task can generate significant buzz and media interest.

Guerrilla marketing thrives on surprise and originality. It’s about integrating your brand into everyday life in a way that feels natural, yet attention-grabbing. The less it feels like an advertisement, the more effective it often is.

21. Get Seasonal

Tapping into the rhythm of the year can really make your sales pop. Think about the holidays, sure, but also those smaller, quirky observances. People are already in a certain mood or mindset during these times, so it’s easier to connect with them.

Aligning your promotions with seasonal events can create a sense of urgency and relevance. For instance, back-to-school season isn’t just for students; parents are often looking for deals on supplies and tech. Summer might be about outdoor gear, while winter holidays are prime time for gift-giving. Even something like Earth Day can be a chance to highlight eco-friendly products or run a promotion where a portion of sales goes to an environmental cause.

Here’s a quick look at how different seasons can inspire sales:

• Spring: Think fresh starts, cleaning, and outdoor activities. Offer discounts on home goods, gardening supplies, or activewear.
• Summer: Focus on travel, vacations, and outdoor fun. Promote swimwear, picnic essentials, or portable electronics.
• Fall: Back-to-school, cozy vibes, and harvest themes work well. Consider deals on stationery, comfortable clothing, or seasonal food items.
• Winter: Holidays are obvious, but also think about indoor activities and New Year’s resolutions. Offer gift bundles, cozy home items, or fitness-related products.

Don’t forget about gift cards, especially during peak gift-giving periods. Offering themed gift cards for occasions like Mother’s Day or the winter holidays can be a smart move. It improves cash flow because you get the money upfront. You can promote these on social media, through email campaigns, or with website pop-ups. It’s a simple way to capture sales when people are actively looking to buy presents for others. Check out some great ideas for e-commerce promotion that can be adapted for any season.

It’s not just about the big holidays. Sometimes, a smaller, more niche seasonal event can be a great opportunity. Think about a "National Ice Cream Day" sale if you sell ice cream or related products. It shows you’re paying attention and can be a fun way to engage customers.

22. Perfect Your Elevator Pitch

You know, sometimes the simplest things are the most overlooked. Like your elevator pitch. It’s not just for pitching to investors, you know. It’s how you introduce your business to pretty much anyone – customers, potential partners, even that person you meet at a coffee shop. Being able to clearly and quickly explain what you do is a seriously powerful marketing tool.

Think about it. You’ve got maybe 30 seconds to make an impression. What are you going to say? It needs to be concise, memorable, and get people interested. It’s like a mini-story about your business. What problem do you solve? What makes you different? What’s the one thing you want them to remember?

Here’s a basic structure that usually works:

• Who you are: Briefly introduce yourself and your company.
• What you do: Explain your core product or service.
• Who you help: Identify your target audience.
• What makes you unique: Highlight your key differentiator.
• What you want: State your call to action or desired outcome.

It takes practice, for sure. Try saying it out loud. Record yourself. Ask a friend for feedback. You want it to sound natural, not rehearsed. It’s about conveying your passion and your business’s value in a way that’s easy to grasp. A well-crafted pitch can open doors you didn’t even know were there. It’s a fundamental part of how you present your business to the world, and getting it right makes a big difference. Check out this explanation of what an elevator pitch is to get started.

23. Write Guest Posts

Guest posting is a solid way to get your business in front of new eyes. It’s basically writing an article for another website in your industry, and they publish it. Think of it as sharing your knowledge with a new audience. Many sites are happy to have good content, and it’s a win-win because you get exposure and they get a free article.

So, how do you find these opportunities? A good starting point is to search for terms like "[your industry] + guest post" or "[your industry] + write for us." This usually brings up a list of places that accept contributions. When you find a site that looks like a good fit, check out their content. Does it match your brand’s voice? Is their audience the kind of people you want to reach? If it all lines up, you can start thinking about what you’ll write.

What should you write about? Well, think about what your customers ask you. What problems do they have that your business solves? You can also look at what’s popular on their site. The goal is to provide something genuinely useful to their readers. For example, if you sell gardening supplies, you could write a post for a home decor blog about "5 Ways to Bring Nature Indoors." You’d want to naturally mention your products or link back to your site where it makes sense. This is a great way to build backlinks to your own website, which helps with search engine rankings. You can find more details on how to approach this in this comprehensive guide .

Here’s a quick breakdown of how to approach it:

• Identify Target Sites: Look for blogs and publications your ideal customers read.
• Pitch Your Idea: Don’t just send an article. Propose a specific topic that fits their audience.
• Write High-Quality Content: Make sure your post is well-written, informative, and engaging.
• Include a Call to Action: Gently guide readers back to your website, perhaps with a link in your author bio or within the content itself.

Guest posting isn’t just about getting your name out there; it’s about building relationships and establishing your business as a knowledgeable resource in your field. It takes a bit of effort, but the payoff in terms of new customers and brand recognition can be significant.

24. Partner Up With Influencers

Working with influencers can be a smart move for businesses looking to reach new audiences. It’s not just about big names anymore; lots of people are finding success with nano- and micro-influencers who have smaller, but more dedicated followings. These folks often have a really engaged community that trusts their opinions.

Think about it: instead of paying for ads that might get ignored, you can send your product to someone who genuinely fits your brand. They might share it with their followers, and that kind of recommendation can feel more real. It’s a way to get your product in front of people who are already interested in what you offer. Remember, consumers often trust advice from people they follow online when they’re deciding what to buy. It’s expected that brands will spend billions on this type of marketing in 2025.

Here’s a simple way to approach it:

• Identify the right influencers: Look for people whose audience matches your target customers and whose content style fits your brand. Don’t just go for follower count; engagement is key.
• Reach out with a personalized message: Explain why you think they’d be a good fit and what you’re offering. A generic message usually gets ignored.
• Offer value: This could be free products, a unique discount code for their followers, or even a small payment if it makes sense for your budget.
• Track results: See how many people click through from their posts or use their discount codes. This helps you understand what’s working.

Collaborating with influencers can be a cost-effective way to get your brand noticed, especially if you focus on those with genuine connections to their audience. It’s about building authentic relationships that benefit both parties.

This strategy can really help boost your business, especially if you’re looking to expand your reach on social media. You can even get them to share your content or offer discounts to their followers, which is a great way to drive sales through social media .

25. Design Branded Street Art Installations and more

Think outside the usual ad space and bring your brand directly to the streets. Commissioning murals or using sidewalk chalk can be a really cool way to get noticed. It’s like turning the city into your canvas.

For example, a cashmere brand once worked with a company that specializes in turning ads into art. They created a hand-painted mural that got people talking and could be seen both online and in real life. It’s a way to build awareness that feels more organic and less like a typical advertisement.

Here’s how you might approach it:

• Find Local Artists: Connect with artists in your area whose style fits your brand. They often have a following and can bring a unique perspective.
• Choose High-Visibility Spots: Think about busy streets, public squares, or areas where your target audience hangs out.
• Get Permissions: Always make sure you have the necessary permits or agreements before starting any installation.
• Document Everything: Take great photos and videos of the art and the process. This content is gold for your social media and website.

This kind of marketing is all about creating an experience. It’s not just about selling a product; it’s about making a connection and leaving a memorable impression. It can really make your brand stand out in a crowded market.

Wrapping It Up: Your Next Steps

So, there you have it – a whole bunch of ideas to get your business noticed in 2025. We’ve talked about everything from getting creative with social media and partnering with other businesses to making your packaging a talking point. Remember, the best marketing doesn’t always cost a fortune. It’s about being smart, trying new things, and really connecting with your customers. Don’t be afraid to experiment with a few of these, see what sticks, and keep tweaking your approach. Your business has something special to offer, and with a little effort and imagination, you can definitely make sure everyone knows it.

Frequently Asked Questions

What are some easy ways to get my business noticed?

You can team up with other local businesses that sell things people might like, but aren’t direct competitors. Also, creating fun limited-edition items or offering surprise mystery boxes can get people excited. Don’t forget to make your packaging look really cool when customers get it – that’s called the unboxing experience!

How can I get customers to buy more?

Try offering special deals that are only available for a short time. You can also create unique products that won’t be around forever, which makes people want them more. Running contests or giveaways is another fun way to get people involved and encourage them to buy.

What’s a good way to talk directly to my customers?

Building an email list is super useful. You can send out newsletters to tell people about new products, upcoming sales, or fun company news. It’s like having a direct line to your customers to keep them in the loop and interested in what you’re doing.

How can I use social media to my advantage?

You can hop on popular trends or topics that are currently getting a lot of attention online. Making short, helpful videos, like tutorials on how to use your products, is also a big hit. Going live on social media to chat with your audience can also create a strong connection.

What if I don’t have a lot of money for advertising?

There are many low-cost options! You can write blog posts that share helpful information, start a podcast to talk about your industry, or create eye-catching graphics like infographics. Even partnering with influencers or writing guest posts for other websites can help spread the word without costing too much.

How can I make my business stand out from others?

Think about doing something unexpected, like creating cool art installations with your brand name on them or using clever, low-cost marketing stunts called guerrilla marketing. Entering your business for awards can also give you a boost of credibility and make people notice you.