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Top Tips from Leading Ecommerce Experts


Running an eCommerce store is no easy task. It takes a lot of research to keep up with the latest trends and find new ways to increase sales. We reached out to some of the top eCommerce experts to share their best tips with us. Here’s what they had to say.

Key Takeaways

  • Cammi Pham emphasizes the importance of using the right marketing tools to amplify your efforts.
  • Srdjan Stojadinovic highlights the value of learning from those who have real experience in the field.
  • Alasdair McLean-Foreman shares his top strategies for boosting online sales.
  • EHouse Studio recommends focusing on customer experience to drive repeat business.
  • TextCortex advises keeping up with industry changes while sticking to timeless best practices.

1. Cammi Pham

Cammi Pham is a partner at ThinkRenegade , where she helps businesses grow using data-driven marketing. She splits her time between NYC, Asia, and Europe, often traveling with her best friend and sister, Vivien. Cammi is known for her focus on unlearning, personal development, self-education, philosophy, and productivity tips.

One of her top tips for eCommerce success is to help first and sell second. This approach builds trust and long-term relationships with customers.

  • Focus on data-driven marketing strategies.
  • Prioritize personal development and continuous learning.
  • Build trust by helping your customers before trying to sell to them.

Cammi Pham has been featured on world-renowned blogs and entrepreneur summits, sharing her insights on how to scale businesses effectively.

2. Srdjan Stojadinovic

Srdjan Stojadinovic emphasizes the importance of optimizing your checkout page to reduce cart abandonment and increase conversions. A well-designed checkout page can make a significant difference in your sales. He suggests focusing on simplicity and clarity to guide customers through the process smoothly.

Keep your checkout process straightforward to avoid losing potential buyers.

Consider these tips for an effective checkout page:

  • Use clear and concise language.
  • Minimize the number of steps required.
  • Offer multiple payment options.
  • Ensure mobile-friendliness.

By implementing these strategies, you can create a seamless experience that encourages customers to complete their purchases.

3. Alasdair McLean-Foreman

Alasdair McLean-Foreman, a notable figure in the ecommerce world, emphasizes the importance of data-driven decisions . Using data effectively can transform your business strategies and outcomes. He suggests that businesses should constantly analyze their performance metrics to identify areas for improvement.

  • Regularly review sales data
  • Monitor customer behavior
  • Adjust marketing strategies based on insights

Staying adaptable and responsive to data trends can give your business a competitive edge.

Alasdair also highlights the significance of customer feedback. By listening to your customers, you can make informed decisions that enhance their shopping experience. This approach not only boosts customer satisfaction but also drives repeat sales and loyalty.

4. EHouse Studio

EHouse Studio , a leading Shopify Plus agency partner, recently announced its merger with Commerce12, a Klaviyo Master Elite agency partner. This merger aims to create the first full-service Shopify agency, combining their expertise to offer comprehensive solutions for ecommerce businesses.

EHouse Studio excels in various areas, including:

  • Content Production: Delivering visually stunning content to meet partners’ goals.
  • Website Design: Crafting high-performance, visually appealing websites.
  • Brand Identity: Creating unique brand identities and messaging platforms.

With this merger, EHouse Studio and Commerce12 are set to revolutionize the ecommerce landscape, providing unparalleled services to their clients.

For more information, visit their website or follow them on social media.

5. TextCortex

TextCortex is an AI-powered writing tool designed to help you save time and produce high-quality content. It offers a customizable platform that adapts to your unique writing style. This makes it easier to handle big tasks and create error-free content.

Key Features

  • Personalized intelligence experience : TextCortex learns from your writing style to provide tailored suggestions.
  • Advanced writing and research capabilities.
  • Supports over 25 languages, including English, Spanish, and French.


TextCortex is free to use with all its features. When you sign up, you get 100 free creations and 20 recurring creations every day on the free plan.


TextCortex has received over 1000 five-star reviews on platforms like G2, Trustpilot, and Capterra.

TextCortex is perfect for creative professionals who want to be a force in their industry.

6. Hyrax50

Hyrax50 is a game-changer for e-commerce startups . They focus on helping new businesses avoid early stage pitfalls. Their expertise covers the basics of e-commerce, niche selection, product strategies, store setup, traffic driving, and outsourcing efficiency.

Key Services Offered by Hyrax50:

  • E-commerce Basics
  • Niche Selection
  • Product Strategies
  • Store Setup
  • Traffic Driving
  • Outsourcing Efficiency

Hyrax50’s approach ensures that startups can navigate the complex world of e-commerce with confidence and clarity.

7. Tactic Library

The Tactic Library is a treasure trove for ecommerce enthusiasts. It offers over 40 actionable CRO tactics that can help you optimize your website effectively. From popups to A/B testing, the library provides a variety of tools to enhance user experience and boost conversions.

One of the standout features is the collection of pre-designed popup templates. With more than 300 options, you can easily find a design that fits your brand and goals. These templates are not just visually appealing but also highly functional, making it easier to capture leads and drive sales.

Additionally, the Tactic Library includes step-by-step guides and personalization examples. These resources are invaluable for anyone looking to implement advanced strategies without needing a lot of technical know-how. Whether you’re a beginner or a seasoned pro, the Tactic Library has something for everyone.

For those serious about improving their ecommerce game, the Tactic Library is a must-visit. It simplifies complex processes and offers practical solutions that can be implemented right away.


Black Friday/Cyber Monday (BFCM) is a crucial event for most retailers, often bringing in 20-30% or more of total holiday revenue. To make the most of this period, ensure your eCommerce site is ready to handle the surge in visitors and that you have strategies to turn one-time buyers into long-term customers.

One effective approach is to launch a daily online offer or discount strategy . This keeps shopping exciting for customers and can improve email open rates since each day features fresh content and a new limited-time offer. Maintaining momentum during an extended BFCM campaign can be challenging, but daily promotions can help.

To further boost your BFCM success, focus on building loyalty across digital channels after the initial spend. Encourage shoppers to join your loyalty program with holiday-inspired incentives. Use the program to keep communicating with new members and maximize engagement between purchases.

Make sure all your personalization features are up and running smoothly, including home page top sellers, product recommendations, smart cart, and checkout features. Product recommendations can leverage the collective wisdom of your customer base to generate intelligent suggestions.

9. Loyalty Program

A loyalty program is a powerful tool for keeping customers coming back. According to Salesforce, 78% of consumers are more likely to buy from a brand with a loyalty program. A Yotpo survey also found that 83% of people worldwide say being part of a loyalty program makes them want to buy again from a brand.

There are many types of loyalty programs. You could have a points-based program where customers earn points and trade them for free items or discounts. Another option is a tiered program, where the more a customer spends, the more perks they get.

A loyalty program can be as simple as rewarding customers on their second purchase or after they spend a certain amount. This helps in identifying your best customers and encouraging them to shop more often.

In the end, a well-designed loyalty program not only boosts customer retention but also turns satisfied customers into brand advocates who recommend your products to others.

10. Repeat Sales

Getting customers to come back and buy again is key for any e-commerce business. The best way to get repeat sales is to get more of the right customers . Think about it: their immediate network is full of people just like them, and those are the people who will buy and buy again.

Here are some tips to boost repeat sales:

  1. Leverage Customer Networks : Use referral programs to tap into your customers’ networks. Tools like RewardStream can help manage these programs effectively.
  2. Simplify the Shopping Experience : Make it easy and exciting for people to buy again. Provide an excellent mobile experience, send coupons and offers via email, and share updates about new products on social media and blogs.
  3. Personalized Email Marketing : Send personalized emails that nudge customers to repurchase. This can be especially effective for subscription-based businesses or those with replenishable products.
  4. Customer Loyalty Programs : Implement loyalty offers and rewards programs to encourage repeat purchases.

You want your customers to keep returning to your account page each Saturday, for example, when they know new products are released. This can help increase your overall sales and build consistent revenue.


In wrapping up, it’s clear that the wisdom shared by these top eCommerce experts is invaluable for anyone looking to succeed in the online marketplace. From making a great first impression to keeping customers happy and reaching them where they are, these tips are timeless and effective. Remember, the key to a thriving eCommerce business is to stay adaptable and always be willing to learn. Use these expert insights to boost your sales and grow your business. Keep experimenting, stay curious, and watch your online store flourish.

Frequently Asked Questions

Who are the top eCommerce experts mentioned in the article?

The article features top tips from leading eCommerce experts, including Cammi Pham, Srdjan Stojadinovic, Alasdair McLean-Foreman, EHouse Studio, TextCortex, Hyrax50, Tactic Library, and more.

What is the main theme of the article?

The main theme is sharing timeless and effective eCommerce tips from industry experts to help you boost your online sales.

Why is research important for eCommerce store owners?

Research helps eCommerce store owners stay updated with the latest trends and strategies to improve sales and customer experience.

What are some common challenges in running an online store?

Common challenges include high cart abandonment rates, acquiring new customers, and encouraging repeat purchases.

How can a loyalty program help my eCommerce business?

A loyalty program can reward your customers for their repeat purchases, increasing conversions and customer retention.

What is a good way to make a strong first impression on customers?

Making a good first impression involves having a user-friendly website, excellent customer service, and engaging with customers where they are.

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