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Top E-Commerce Companies in the UK: A Comprehensive Guide


The internet has revolutionized the way we shop, and the United Kingdom is no exception. The e-commerce market in the UK has grown towards unprecedented consumer numbers and profit margins. As consumers, you can take advantage of this e-commerce growth and the availability of refined customer services today. With that in mind and after extensive research, we have made a listicle of the top 10 e-commerce companies in the United Kingdom for you.

Key Takeaways

  • Amazon is the largest e-commerce platform by revenue, offering a diverse range of products from mobile devices to groceries.
  • eBay remains a popular platform for both new and second-hand items, facilitating consumer-to-consumer and business-to-consumer sales.
  • ASOS is a leading online fashion retailer, known for its wide variety of clothing and accessories targeting young adults.
  • Tesco, originally a grocery store, has expanded its online presence to include electronics, clothing, and more.
  • Ocado specializes in online grocery shopping, offering a wide range of fresh and packaged food items with efficient delivery services.

1) Amazon

Market Position

Amazon is a dominant player in the UK e-commerce market. The United Kingdom is the world’s 3rd largest market for e-commerce with a projected revenue of US$169.5 billion by 2024, while Amazon stands with 8.4% of its market share.

Services and Offerings

Amazon offers a wide range of services including Amazon Prime, Amazon Fresh, and Amazon Web Services (AWS). These services cater to various customer needs, from fast delivery to cloud computing solutions.

Employment and Economic Impact

Moreover, nearly 15 million people have subscribed to Amazon, and the company provides around 27,500 jobs in the UK. Furthermore, Amazon has generated a revenue of around £36 billion in the UK, which is poised to reach £77 billion by 2025.

Amazon’s influence on the UK market is undeniable, making it a key player in the e-commerce sector.

2) eBay

eBay is a worldwide company that facilitates business-to-business and consumer transactions through its website. Initially an online auction platform, it has expanded into many other aspects of commerce, including buying and selling items locally or internationally.


  • Known for auctions and fixed-price offers.
  • Diverse product spectrum, from new items to second-hand goods.

As one of the pioneer online marketplaces, the US company has a loyal user base in the UK, offering a platform for both private and commercial sellers, distinguished by its auction format.

Benefits of Selling on eBay

Some of the benefits of selling on eBay include:

  • Seller Hub Promotions
  • Shopfront
  • Daily Deals eligibility
  • European Sales Booster
  • Comparative pricing via API
  • Terapeak Sourcing Insights
  • eBay packaging voucher worth £20
  • Free listing in two categories

The UK features 25% of all eBay sellers, making it a significant market for the platform.

The platform is particularly attractive for businesses selling second-hand items, collectibles, or specialty products.


ASOS is a British online fashion and cosmetic retailer, renowned for its extensive range of over 850 brands, including its own labels for clothing and accessories. In 2021, ASOS garnered an average of 79.2 million visits per month , reflecting its popularity in the fashion industry.

Global Expansion

ASOS expanded globally in the early 2010s, establishing a presence in Europe, Australia, Russia, and China. This expansion has significantly contributed to its revenue growth, which increased from £3,263.5 million in 2020 to £3,910.5 million in 2021.

Product Range

While a major portion of its sales is in the fashion category, ASOS also offers furniture and household appliances. This diverse product range makes it a versatile platform for various shopping needs.

Benefits for Sellers

Benefits of setting up an online boutique with ASOS include:

  • No upfront seller fees to list your fashion items.
  • Opportunity to feature items in editorial coverage across ASOS’s website, social media channels, and newsletters.
  • Access to a large international shopper base.

The marketplace charges a 20% commission on retail sales made through its platform.

For merchants in the fashion sector, ASOS presents an attractive platform, catering to a young and fashion-conscious audience.

4) Tesco

Tesco is a British multinational grocery and general merchandise retailer. Tesco offers hypermarkets, supermarkets, Tesco Metro, Express shops, and fuel stations. Moreover, Tesco developed its own products covering food, beverages, home, clothing, mobile, and financial services.

Key Facts

  • Annual Turnover (2020): £64,760 million
  • Employee Strength: 423,092
  • New Jobs Planned: 9,000


In 2016, Tesco introduced its own mobile wallet, providing a simplified customer experience with contactless payments.

Supply Chain

Tesco employs XPO Logistics for its supply chain operations in the UK.

Tesco continues to be a dominant player in the UK retail market, constantly innovating and expanding its services to meet customer needs.

5) Argos

Argos is one of the UK’s biggest merchandise retailers, operating physical stores with a substantial online presence. In 2016, it was acquired by Sainsbury international, a conglomerate from South Africa, for £1.4 billion.

Own Brands

Argos developed its own brands, including Challenge, Cookworks, Pro Action, Pro-fitness, Steamworks, and Acoustic solutions.

Revenue and Employees

Moreover, it has generated a revenue of £4.1 billion in the year 2020 and has aggregated more than 29,768 employees in the UK.

Product Range and Traffic

With a traffic of 38.44 million monthly visitors, this e-commerce company has 60,000 products on offer.

Supply Chain Solutions

Finally, Argos and LLamosoft partnered to provide solutions to their supply chain operations.

Argos continues to be a significant player in the UK e-commerce market, offering a wide range of products and maintaining a strong online and offline presence.

6) John Lewis


John Lewis is a renowned British retailer, part of the John Lewis Partnership . The company operates John Lewis & Partners department stores and Waitrose supermarkets. John Lewis is known for its high-quality products and exceptional customer service.


Founded in 1864, John Lewis has grown from a single shop in London to a nationwide chain. The company has a rich history of innovation and employee ownership.

Business Model

John Lewis operates on a unique business model where employees are partners in the business. This model fosters a strong sense of ownership and commitment among staff.

Product Range

John Lewis offers a wide range of products, including:

  • Home furnishings
  • Electronics
  • Fashion
  • Beauty products

Online Presence

John Lewis has a robust online presence, providing customers with a seamless shopping experience. The website features a user-friendly interface and a variety of delivery options.

John Lewis continues to adapt to the changing retail landscape, ensuring it remains a top choice for consumers in the UK.

7) Marks & Spencer

Marks & Spencer is one of the leading department stores and grocery retailers based in the United Kingdom (UK). The company has a long history in the UK and has expanded to 450 international stores with 970 stores in the UK, employing around 85,000 people. Marks & Spencer generated revenue of £9 billion in the UK and international market.

Online Presence

Marks & Spencer launched its first online store in 1999 and has since expanded its digital footprint, launching new websites in 40 countries worldwide in the 2010s.

Logistics and Distribution

The company is setting up a 450,000 sq ft warehouse space for a distribution center and employing third-party logistics services to fulfill its orders.

Product Range

Marks & Spencer offers a wide range of products including clothes, home, and food items. The retailer is known for its quality and variety, catering to a broad customer base.

Marks & Spencer is a cornerstone of British retail, continually adapting to the evolving market landscape.

8) Next


Next plc is a British multinational clothing, footwear, and home products retailer. It has a significant presence both in physical stores and online, making it one of the top e-commerce companies in the UK. Next’s online platform has been a major driver of its growth, especially in recent years.

Financial Performance

Next has shown consistent growth in its financial performance over the years. The following table displays Next plc’s share of retail and online sales from the financial year 2009/10 to financial year 2022/23, ending in January 2023.

Financial YearRetail Sales (%)Online Sales (%)

Market Position

Next has maintained a strong market position through its diverse product range and effective online strategies. The company continues to innovate and adapt to changing consumer preferences, ensuring its place among the top e-commerce companies in the UK.

Next plc’s share of retail and online sales has evolved significantly, reflecting the broader shift towards online shopping in the retail industry.

9) Sainsbury’s

Sainsbury’s is one of the leading supermarket chains in the UK, offering a wide range of products through its physical stores and e-commerce platform. Sainsbury’s has a strong online presence , making it a significant player in the UK’s e-commerce market.

Product Range

Sainsbury’s provides a diverse selection of products, including groceries, clothing, and home goods. Their extensive product range ensures that customers can find everything they need in one place.

E-commerce Platform

The e-commerce platform of Sainsbury’s is user-friendly and efficient, allowing customers to shop conveniently from their homes. The platform supports various payment methods and offers features like home delivery and click-and-collect services.

Customer Service

Sainsbury’s is known for its excellent customer service, both in-store and online. The company utilizes social media to enhance customer service and brand awareness, ensuring a positive shopping experience for its customers.

Sainsbury’s commitment to quality and customer satisfaction has made it a trusted name in the UK retail industry.

10) Ocado


Ocado is a unique player in the UK e-commerce market, primarily focusing on online grocery shopping. Founded in 2000, Ocado has revolutionized the way people shop for groceries online.

Key Features

  • Automated Warehouses : Ocado’s use of highly automated warehouses sets it apart from traditional grocery stores.
  • Partnerships : Collaborations with major retailers like Marks & Spencer enhance its product offerings.
  • Home Delivery: Efficient home delivery services ensure fresh groceries reach customers promptly.

Financial Performance

YearRevenue (in £ billion)

Customer Base

Ocado serves a diverse customer base, ranging from busy professionals to families looking for convenience in their grocery shopping.

Ocado’s innovative approach and commitment to technology make it a standout in the UK e-commerce landscape.


In conclusion, the e-commerce market in the UK has experienced remarkable growth, leading to an unprecedented number of consumers and profit margins. This growth has been fueled by the increasing adoption of online shopping and the availability of refined customer services. As consumers, you can leverage this growth to enjoy a wide range of products and services from the top e-commerce companies in the UK. Our comprehensive guide has provided insights into the leading e-commerce platforms, helping you make informed decisions for your online shopping needs. Whether you are looking for diverse product lines, excellent customer support, or innovative shopping experiences, the top e-commerce companies in the UK have something to offer for everyone. We hope this guide has been helpful in navigating the dynamic e-commerce landscape of the UK.

Frequently Asked Questions

What are the top e-commerce companies in the UK?

The top e-commerce companies in the UK include Amazon, eBay, ASOS, Tesco, Argos, John Lewis, Marks & Spencer, Next, Sainsbury’s, and Ocado.

Why has the e-commerce market in the UK grown so rapidly?

The e-commerce market in the UK has grown rapidly due to an increasing economy, a population adept at internet and online service transactions, and the availability of refined customer services.

How can consumers benefit from the growth of e-commerce in the UK?

Consumers can benefit from the growth of e-commerce in the UK by taking advantage of the wide range of products, excellent customer support, and customizations in shopping offered by top e-commerce companies.

What should I consider when choosing an e-commerce platform in the UK?

When choosing an e-commerce platform in the UK, consider factors such as the number of regions delivered to, the range of products offered, customer support, and any unique features or services provided by the platform.

How has Amazon become one of the top e-commerce companies in the UK?

Amazon has become one of the top e-commerce companies in the UK by offering a diverse range of products, excellent customer service, and by building a strong brand image and loyalty among customers.

What makes the UK a significant market for e-commerce?

The UK is a significant market for e-commerce due to its increasing economy, a tech-savvy population, and the presence of top e-commerce companies offering a wide range of products and services.

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