Boost Your Shopify Sales: A Step-by-Step Guide to Post-Purchase Upsells with AfterSell

Want to increase your store’s revenue without messing with your checkout conversion rates? Post-purchase upsells are a fantastic way to do just that. They happen after a customer has already decided to buy, meaning they don’t impact your initial sales. Plus, with Shopify’s one-click upsell feature, it’s easier than ever.

This guide will walk you through setting up these powerful upsells using the AfterSell app, a popular tool that helps you create custom post-purchase funnels and thank-you pages. Let’s get started!

Key Takeaways

• Post-purchase upsells increase average order value and overall revenue.
• They don’t negatively affect your initial checkout conversion rates.
• AfterSell simplifies creating upsell funnels and custom thank-you pages.
• One-click upsells make the process smooth for customers.
• A/B testing can help you find the best-performing upsell offers.

Getting Started with AfterSell

First things first, you’ll need to add the AfterSell app to your Shopify store. You can find it in the Shopify App Store – it’s got a great rating and plenty of reviews, so you know it’s a solid choice. Once installed, you’ll need to enable a setting within your Shopify admin. Head over to your settings, find the ‘Post-purchase page’ option, and select ‘AfterSell Post Purchase’. Then, just save it and confirm in the AfterSell app that it’s enabled.

Creating Your First Upsell Funnel

Now for the fun part: building your upsell funnel. In AfterSell, you’ll click ‘Add New Funnel’. You can name it for your own tracking – customers won’t see this name. AfterSell offers templates that have been tested with other merchants, or you can build your own from scratch. For this tutorial, we’ll start from scratch.

Setting Triggers

Triggers tell the app when to show your upsell. You have several options:

• Show All: The upsell appears for every customer.
• Specific Product: The upsell activates only when a particular product is purchased.
• Specific Collection: The upsell shows when an item from a chosen collection is bought.
• Other Options: You can also trigger upsells based on order value, quantity, and more.

For our example, let’s say we want the upsell to appear when someone buys a ‘skin cleanser’. So, we’ll select that product as our trigger.

Designing Your Upsell Offers

After the initial purchase is complete, customers will see your upsell offers. Because their payment info is already entered, they can accept with just one click.

1. First Upsell: You can choose to offer a single product, multiple products, or even a whole collection. Since the customer bought the cleanser, a good upsell might be a ‘toner’ product. Click ‘Save’.
2. Second Upsell (Downsell): This offer appears if the first upsell is declined. Alternatively, if the first upsell is accepted, they might see a different offer. For simplicity, we can make the downsell the same as the upsell, or test a different product like a ‘moisturizer’.

Customizing the Offer Page

Each upsell offer has a page that customers will see. You can edit this page to make it more appealing:

• Text: Add or change text to describe the offer.
• Personalization: First names can be automatically filled in.
• Timers: Add a countdown timer to create urgency. You can adjust its length and color.
• Widgets: Add extra elements like images, product recommendations, or even videos.

The default look is pretty clean, but you have the flexibility to customize it to match your brand. Just click on the different editing areas and explore the options.

A/B Testing Your Upsells

Want to see which offers convert best? You can set up A/B tests. For example, you could test offering a bundle versus a single product. AfterSell will show both offers equally to customers, and you can then check the analytics to see which one brings in more revenue. This is a smart way to optimize your upsell strategy.

Customizing Your Thank You Page

After the upsell sequence, customers land on your thank-you page. AfterSell lets you customize this page too:

• Layout: You can edit the left and right sections of the page.
• Widgets: Add elements like product recommendations, FAQs, reviews, or videos. Product recommendations often work well on the right side, where they’re immediately visible.
• Discounts: Offer a percentage discount or free shipping on recommended products.
• Branding: Match colors for timers, buttons, and sale prices to your store’s branding for a consistent look.
• Pop-ups: You can even add store-wide pop-up offers for future orders.

Publishing and Tracking Your Funnel

Once you’re happy with your funnel and thank-you page, simply click ‘Publish Funnel’ and then ‘Save and Finish’.

To see how it works, imagine a customer buys the cleanser. After checkout, they’ll see the toner upsell. If they click to accept, they’ll then see the moisturizer offer. After that, they’ll land on your customized thank-you page, complete with any product recommendations you’ve added.

Monitoring Performance

AfterSell’s analytics section is where you can track everything. You’ll see data on:

• Revenue: How much money your upsells are generating.
• Impressions: How many times your upsell offers were shown.
• Conversions: How many customers accepted the offers.
• Sales Breakdown: Which upsells are performing best.
• Average Order Value: The impact on your overall sales.

Regularly checking these analytics will help you fine-tune your funnels and maximize your store’s revenue. It’s a simple yet effective way to boost your business!