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Top BigCommerce Add-Ons to Enhance Your Online Store


In the dynamic world of eCommerce, having the right tools can make a significant difference in the success of your online store. BigCommerce, a leading eCommerce platform, offers a variety of add-ons that can help you streamline operations, enhance customer experiences, and boost sales. In this article, we’ll explore the top BigCommerce add-ons that you should consider integrating into your online store.

Key Takeaways

  • Klaviyo is an excellent add-on for email marketing, helping you create personalized email campaigns to engage your customers.
  • Yotpo enhances customer reviews and ratings, making it easier for potential buyers to trust your products.
  • Smile.io offers robust loyalty programs that can increase customer retention and repeat purchases.
  • Shogun is a powerful page builder that allows you to create custom landing pages and product pages with ease.
  • ShipStation streamlines your shipping process, making order fulfillment more efficient and cost-effective.

1. Klaviyo

Klaviyo is a marketing and email automation tool for e-commerce. It’s designed to help you learn more about your customers based on sales reports and email engagement. Klaviyo helps you manage customer data and interactions, allowing you to build better relationships. It uses dynamic forms to collect customer information and build email lists. Additionally, it helps merchants identify customer behaviors with detailed reports, analytics, and segmentation.

Key Features :

  • Email and SMS marketing
  • Predictive analytics for churn risk
  • Customer lifetime value dashboards
  • Dynamic forms for data collection
  • Detailed reports and segmentation

Klaviyo is designed to help marketers harness their customer data to craft highly personalized marketing experiences across various channels, including email, SMS, and social media.

With a rating of 4/5 ⭐️ (14+ reviews on BigCommerce marketplace), Klaviyo is a top-rated marketing automation platform that turns your brand into a customer-centric powerhouse. It lets you deliver a remarkable average ROI through owned channels fueled by personalized emails and SMS marketing. You can even leverage predictive analytics for churn risk and maximizing customer lifetime value in e-commerce.

2. Yotpo

Yotpo helps BigCommerce businesses generate tons of product and site reviews, photos, videos, Q&A, and other user-generated content to drive engagement and sales. Yotpo’s AI-powered thoughtful review prompts encourage customers to provide relevant and valuable feedback, maximizing the impact of their reviews.

Yotpo harnesses the power of user-generated content to build trust and drive conversions. It provides a platform for collecting and showcasing customer reviews, photos, and Q&As, turning customer feedback into a valuable asset. With Yotpo, businesses can encourage more reviews through automated requests, display user-generated photos on product pages, and answer potential buyers’ questions directly on the site, thereby enriching the user experience and boosting confidence among prospective customers.

Key Features

  • User-Generated Content (UGC): Yotpo allows customers to leave reviews and ratings for your products, building trust and loyalty with potential customers.
  • Seamless Integration: Yotpo integrates with marketing apps like AdRoll, Mailchimp, and Hubspot, ensuring smooth operations.
  • Automation: The app offers automation features that request and display reviews, turning them into paid ads on Facebook.

Yotpo helps to generate product and site reviews via email. It has official partnerships with Google, Facebook, and Instagram for better synchronization and to seamlessly display your reviews across different channels.

3. Smile.io

Smile.io is designed to enhance your BigCommerce store by integrating a comprehensive loyalty program that includes points, referrals, and rewards. This application enables businesses to increase customer engagement and encourage repeat purchases by offering a visually appealing and easy-to-manage rewards system.

Available in multiple languages, Smile.io caters to a global audience, making it a versatile choice for diverse markets.

Smile.io boosts repeat purchases and retention through various customer-centered programs you can quickly launch and monitor:

  • Loyalty Points: Let customers earn points through various actions—e.g., creating an account, placing an order—and exchange them for rewards.
  • Referral: Customers refer friends by sharing personalized referral links, which also serves as social proof.
  • VIP: Upsell to customers and compel them to progress towards higher VIP tiers and perks.

Smile.io is a key tool for e-commerce accessibility: making your online store inclusive and engaging for a diverse customer base.

4. Shogun

Shogun is a powerful drag-and-drop page builder designed specifically for ecommerce. Its standout feature is its stunning, user-friendly page editor, making it ideal for businesses of all sizes. With Shogun, you can create beautiful, mobile-responsive stores effortlessly.

Key Features

  • Product listings
  • Sliders
  • Accordions
  • Countdown timers
  • A/B testing integrated directly in the page builder
  • Advanced analytics

Shogun combines ease of use with powerful features, making it a top choice for BigCommerce store owners looking to enhance their online presence.

Ease of Use

Creating a beautiful, user-friendly store has never been easier. Shogun’s drag-and-drop interface is easy to use, even for those with no design experience. Additionally, Shogun offers several beautiful templates to help you get started quickly.

Advanced Capabilities

Shogun goes beyond basic page building with advanced features like custom, interactive page elements. You can even code your own unique Shogun elements to take your content further.

5. Justuno

Justuno is an all-in-one conversion marketing and analytics platform that guides customers along their journey. It helps engage your store visitors across touchpoints like mobile and SEO-friendly email popups, targeted cart and checkout abandonment offers and promotions, and embedded website messaging. Thanks to market targeting, segmentation, and testing capabilities, you can reach the right people.

Justuno specializes in conversion rate optimization, offering a robust platform for creating custom pop-ups, banners, and targeted messages based on visitor behavior. This app helps businesses capture leads, reduce cart abandonment, and increase conversions through personalized engagement and offers. With Justuno, you can design compelling calls-to-action and promotions that resonate with your visitors, turning them into loyal customers.

Justuno simplifies campaign insights by providing a coherent story regardless of the types of campaigns you run. If cart abandonment is an issue on your site, you can run campaigns that include time-sensitive special offers, coupon codes, and more to track conversions for all of these campaigns.

Personalizing emails and sending targeted messages helps drive subscriber growth. And Justuno perfectly does the job.

6. Privy

Privy is a BigCommerce app that boosts engagement with the help of popups, abandoned cart emails, and special offers. These features help you communicate more effectively with shoppers who’ve shown an interest in your products. For example, in addition to general popups that include a special offer or invite to join your email list, Privy lets you gamify the interaction by giving you the option to use ‘spin to win’ popups and coupon codes for custom programs.

Privy is an exceptional tool for creating custom pop-ups, banners, and other interactive elements that can significantly boost your store’s conversion rates. It’s like having a personal sales assistant who never sleeps! The seamless integration with BigCommerce ensures everything works smoothly, providing you with intricate analytics to understand your store’s performance better.

Other features Privy offers include:

  • Welcome messages to new customers
  • Abandoned cart messages
  • Email marketing
  • Promotions
  • Product feature highlights

Privy and BigCommerce go together like peanut butter and jelly, making it an indispensable tool for any online store looking to boost conversions and customer engagement.

Price: Free

7. Rewind

Rewind is an essential BigCommerce add-on that provides comprehensive backup solutions for your online store. With Rewind, you can easily back up your store’s data, ensuring that you never lose important information due to accidental deletions or technical issues. This tool is particularly useful for maintaining the integrity of your product listings, customer data, and order history.

Key Features

  • Automated daily backups
  • Easy data recovery
  • Secure storage


Rewind offers peace of mind by allowing you to restore your store to a previous state with just a few clicks. This can be invaluable in scenarios where data loss could impact your business operations.


Rewind offers various pricing plans to suit different business needs. Here’s a quick overview:

Basic$9/monthDaily backups, 1GB storage
Professional$29/monthDaily backups, 10GB storage
Advanced$99/monthReal-time backups, 100GB storage

Rewind is a must-have for any BigCommerce store owner looking to safeguard their business data effectively.

8. Stamped.io

Stamped.io is a powerful user-generated content platform designed to build trust and drive conversions for your BigCommerce store. With a rating of 4.3/5, it stands out as a reliable choice for businesses looking to leverage customer reviews and ratings.

Key Features

  • User-Generated Content (UGC) : This platform allows you to collect and display user-generated content from your customers, enhancing your store’s credibility.
  • Multi-Channel Review Requests: Send emails, SMS, and social media requests to remind your visitors to review your store, increasing the number of reviews and social proof.
  • Integration: Easily integrate Stamped.io with your BigCommerce website for seamless operation.

We successfully integrated Stamped product reviews with our BigCommerce website. The aggregation has been great, as has the ability to obtain UGC from orders.

9. Omnisend

Omnisend is an email and SMS marketing automation platform designed to help you build your customer base and improve experiences through automations for abandonment, recovery, custom workflows, SMS, emails, and more. Omnisend allows you to apply precise audience segmentation and personalize your messages based on customer data, campaign engagement, and shopping behavior. This way, you can ensure that your marketing efforts are always relevant and timely.

Key Features :

  • Email and SMS marketing automation
  • Custom workflows
  • Audience segmentation
  • Personalized messaging

With tons of pre-built omnichannel workflows for welcoming new subscribers, abandoned products and carts, order and shipping confirmation, and cross-sells, Omnisend is an essential tool for online business success.

Omnisend offers a variety of email templates for your brand’s different needs, including welcome emails, confirmation emails, follow-ups, and reactivation emails. You can also create a custom workflow and put the marketing on autopilot. Omnisend is highly rated with 4.5/5 ⭐️ (139+ reviews on BigCommerce marketplace).

10. ShipStation

ShipStation is a leading web-based shipping software that helps your eCommerce store streamline and automate the processing and shipping of store orders. This app connects with 100+ selling marketplaces, providing easier and affordable shipping solutions for retailers.

ShipStation simplifies and automates the shipping process, making it a breeze for merchants to manage orders and deliveries. This app integrates with major shipping carriers, offering discounted shipping rates, automated shipping label creation, and real-time tracking updates. By optimizing the shipping workflow, ShipStation not only improves operational efficiency but also enhances customer satisfaction with timely and reliable delivery updates.

ShipStation is all about making your life easier through automation. It tackles shipping tasks with amazing efficiency, saving you time and effort. It works with many carriers and provides real-time shipping rates, so you know exactly what your costs are.

But that’s not all. With ShipStation, you can also customize your shipping options and branding to enhance your customer’s experience. This not only boosts customer satisfaction but also encourages loyalty and repeat sales.

Shipping is usually intensive and requires a lot of time when compared to other methods of transporting products. To support this, ShipStation enables you to deal with multiple carriers at once by streamlining your order fulfillment process via AI analytics for BigCommerce.


In conclusion, as your online store grows, leveraging the right BigCommerce add-ons can significantly streamline your operations and boost your sales. These tools are designed to enhance various aspects of your business, from marketing and customer service to inventory management and analytics. By carefully selecting the add-ons that best fit your needs, you can create a more efficient, customer-friendly, and profitable online store. Remember, the key to sustained growth lies in continuously optimizing your store with the best tools available. So, explore these top BigCommerce add-ons and take your eCommerce business to new heights.

Frequently Asked Questions

What are some of the top BigCommerce add-ons to consider?

Some of the top BigCommerce add-ons to consider include Klaviyo for email marketing, Yotpo for customer reviews, Smile.io for loyalty programs, Shogun for page building, Justuno for conversion optimization, Privy for email capture, Rewind for data backup, Stamped.io for reviews and ratings, Omnisend for omnichannel marketing, and ShipStation for shipping management.

Why should I use BigCommerce add-ons?

BigCommerce add-ons offer additional features and tools that can help you manage your store more effectively, track customers, and boost sales. They are designed to streamline your business operations and take your venture to new heights.

How do I install a BigCommerce add-on?

To install a BigCommerce add-on, go to the BigCommerce App Marketplace, find the add-on you wish to install, and click on the ‘Install’ button. Follow the on-screen instructions to complete the installation process.

How do BigCommerce add-ons enhance my store’s performance?

BigCommerce add-ons enhance your store’s performance by providing specialized tools that address specific needs such as marketing, customer service, inventory management, and analytics. By using these add-ons, you can create a more efficient, customer-friendly, and profitable online store.

Are BigCommerce add-ons free?

While some BigCommerce add-ons are free, others may require a subscription or one-time payment. The cost varies depending on the add-on and the features it offers.

Can I use multiple BigCommerce add-ons simultaneously?

Yes, you can use multiple BigCommerce add-ons simultaneously. In fact, combining different add-ons can help you optimize various aspects of your online store, from marketing and customer service to inventory management and analytics.

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