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Top 10 BigCommerce Add Ons to Enhance Your Online Store


Enhancing your BigCommerce store can be a game-changer in maximizing sales and improving customer experience. With a myriad of add-ons available, it can be overwhelming to choose the right ones. This article highlights the top 10 BigCommerce add-ons that can elevate your online store to new heights.

Key Takeaways

  • Omnisend is a powerful marketing automation tool that helps in email and SMS marketing.
  • Privy offers tools for email capture, exit-intent popups, and other conversion-boosting features.
  • Shogun Page Builder allows you to create custom landing pages and product pages effortlessly.
  • Wishlist Plus by Swym gives your customers the ability to save products for later, enhancing the shopping experience.
  • S Loyalty helps you create and manage customer loyalty programs to retain customers.


Omnisend is an email and SMS marketing automation platform tailored for ecommerce businesses. It offers a variety of email templates for your brand’s different needs. These include welcome emails, confirmation emails, follow-ups, and reactivation emails. You can also create a custom workflow and put the marketing on autopilot.

In the past five years, marketers around the globe have acknowledged and emphasized the importance of email marketing for any eCommerce store. Omnisend is a robust email marketing tool necessary for the success of any digital marketing strategy.

One of the perks of installing this app is its three subscription options. The first one is free, but it only reaches 250 contacts. You can subscribe to $16 or $59 per month plans with considerably vaster possibilities as your business grows.

If you’re seeking a comprehensive solution to drive sales across various channels, Omnisend is your ideal choice. Customers often utilize multiple messaging channels. As such, you can count on this app to help you address omnichannel messages.

The good news is that this app lets you integrate email, SMS, and push notifications into a unified workflow. Additionally, as a BigCommerce SEO app, Omnisend offers a plethora of pre-built omnichannel workflows for:

  • Welcoming new customers
  • Recovering abandoned products and carts
  • Providing order and shipping confirmations
  • Implementing cross-sells


Privy currently supports more than 500,000 businesses globally and generates an estimated $3.9 billion in sales. Many BigCommerce merchants highly recommend integrating this app with your online store. The central function of Privy is to facilitate interaction between buyers and shoppers, enhance conversion rates, reduce abandoned carts, and grow an email list.

Privy lets you target and segment customers, set triggers, gain analytics, and test capabilities. You can utilize its popups, abandoned cart emails, and special offers to acquire potential clients. Moreover, it offers pre-built templates to enhance productivity and a drag-and-drop editor to simplify your campaign building.

Top Features of Privy:

  • Popups and banners
  • Abandoned cart emails
  • Special offers and coupon codes
  • Customer segmentation and targeting
  • Analytics and A/B testing

Privy is one of the best eCommerce marketing platforms to boost business opportunities with email and SMS.

Shogun Page Builder

Each online store requires a terrific site that excels in appearance and experience. Shogun Page Builder lets you customize your website with the help of a drag and drop option. You can effortlessly create attractive product pages, blog pages , landing pages, homepage, etc. Moreover, you can also utilize A/B testing to understand which themes and designs suit your BigCommerce store.

Shogun Page Builder is adequately designed for beginners and experts to make the most out of this app. This app helps you build an engaging website with a drag and drop editor option in a few minutes. It means that you can pick elements you want and place them on your website by dragging and dropping them.

Shogun also comprises a visual analytics suite to aid you in monitoring sales bounce rates, add-to-cart rates, and form submits. A visually appealing store with a seamless user experience can significantly increase the conversion rate. Shogun is only a website-building app, but it complements other marketing tools and optimizes the conversion funnel. This feature has made the app quite popular among BigCommerce merchants.

Shogun Page Builder is the ultimate drag-and-drop tool for creating beautiful, responsive pages without coding. With Shogun, you can easily create pages that look great on any device. With its easy-to-use editor, you can add text, images, videos, and more to your page with just a few clicks.

Pricing: Shogun Page Builder starts from $39/month and comes with a 10-day free trial.

Wishlist Plus by Swym

Wishlist Plus by Swym is an innovative marketing tool that helps customers keep track of their favorite products by bookmarking them. So the next time they visit your store, they can easily access these objects and proceed to buy them. Statistical data conclude that websites that use Wishlist Plus by Swym see a 20% – 30% hike in conversion rate, and customers are more likely to spend 50% more on their orders.

Unfortunately, only a fraction of shoppers purchase something on their first visit to a new store. Multiple factors contribute to this. An efficient solution to ensure customers buy from your store on their next stop is to remind them of previously liked and searched products from your store. Offer your customers a wishlist option where they can save their preferred products.

S Loyalty

Every business should have a loyal consumer base as it helps advertise your business and increase sales. Faithful customers talk about your online store to their friends and family and encourage them to shop from your store. This word-of-mouth advertising strategy is the cheapest yet most practical form of advertisement in the books.

Ecommerce businesses typically tend to spend a tremendous amount of money and time enhancing relationships with loyal customers and managing them. S Loyalty is a consumer loyalty management app that simplifies handling consumer bases and increases sales much cheaper. It helps BigCommerce businesses manage different loyalty programs to please devoted customers and offer them customized rewards or coupons to encourage them to repurchase from your website.

Managing a loyal consumer base is crucial for attracting and retaining customers. S Loyalty enhances performance and user experience, driving conversion rates and increasing sales.


Marcello is a powerful BigCommerce add-on designed to help you manage customer relationships and enhance your marketing efforts. With its robust features , Marcello allows you to streamline your customer interactions and improve your overall business efficiency.

Some of the key features of Marcello include:

  • Customer segmentation
  • Automated email campaigns
  • Detailed analytics and reporting

Marcello is particularly useful for scaling your e-commerce business by providing insights and tools that drive growth and customer engagement.


FOMO, which stands for Fear Of Missing Out, is a social-proof marketing platform that helps turn visitors into shoppers. It showcases your customers’ recent activity through notifications or directly on your product pages. This exceptional social proof enhances trust and increases sales. Your customers are more likely to engage when they see real-time interactions. The cherry on the cake part is FOMO’s advanced customization options. It offers tailored experiences through display rules and geotargeting.

There are also urgency timers, creating a sense of scarcity and motivating visitors to make purchasing decisions quickly.

  • Boosting online presence through real-time notifications
  • Enhancing brand visibility with social proof
  • Reaching a global audience with geotargeting

Merchants can leverage FOMO’s social proof and marketing tools to create a sense of trust and urgency, ultimately driving conversions and increasing sales. Its customizable features allow merchants to tailor their messaging and notifications to align with their brand identity and marketing objectives.

Tidio Live Chat

Tidio Live Chat is a renowned tool in the BigCommerce ecosystem, celebrated for its user-friendly features and seamless integration. Live chats are essential for all eCommerce businesses as they provide instant support to customers, helping them make informed purchasing decisions. Tidio stands out with its live chat, chatbots, and email marketing automation capabilities.

Merchants can easily add live chat widgets to their websites, allowing visitors to ask questions and receive immediate assistance from customer service representatives. Tidio’s chatbots can automate responses to common queries, qualify leads, and even initiate conversations based on user behavior. Additionally, its email marketing tools enable merchants to create personalized email campaigns, send targeted messages, and track email performance.

Tidio streamlines your customer service process and saves your reps’ time. Customize your live chat icon and initiate chat windows with triggers. Leverage its AI-powered chatbots to answer customer questions 24/7 and gain insights into customer web activities, such as product page visits and conversions, to optimize your marketing strategy.


Klaviyo offers a range of powerful features, including email marketing automation, segmentation, and personalized messaging. Merchants can create customized email campaigns based on customer behavior, preferences, and purchase history, ensuring relevant and timely communication. Klaviyo’s advanced segmentation capabilities allow merchants to divide their audience into specific groups for targeted marketing efforts. It also provides insightful analytics and reporting tools to track campaign performance and optimize strategies.

Klaviyo amplifies your email marketing efforts to ensure you stay connected with your customers. Shoppers are generally grouped into different categories based on their behavior, such as the number of orders, specific products bought, and the total amount spent. It tailors targeted email texts according to the requirements of each customer group to increase your eCommerce sales.

Klaviyo is one of the top-rated marketing automation platforms to turn your brand into a customer-centric powerhouse. It lets you deliver a remarkable average ROI through owned channels fueled by personalized emails and SMS marketing. You can even leverage predictive analytics for churn risk and customer lifetime value. Save time by automating personalized communications, engaging customers, and boosting sales. Also, it lets you collect valuable insights and target the right audience precisely.

Klaviyo’s ability to drive personalized marketing campaigns that resonate with the audience leads to increased engagement and sales. Its intuitive interface and easy-to-use tools make it accessible for businesses of all sizes, empowering them to leverage data-driven insights to optimize their marketing efforts. With Klaviyo, merchants can build strong customer relationships, improve brand loyalty, and achieve long-term success in the competitive eCommerce landscape.


Merchants are scaling back on their advertising and marketing expenses. Instead, they are reallocating their resources to retention marketing efforts . Smile.io increases your business’s revenue by improving the customer retention rate. When you reward your existing customers through referrals, coupons, and other forms of incentives, they will be motivated to repurchase from your business and stay loyal to your brand.

Smile.io helps businesses increase their annual sales by offering exciting revenue to customers. eCommerce businesses can design their referral program based on their preferences. The program provides reward points to the customers if they fulfill specific criteria. Consumers can then redeem these points on their website.

Customers need to feel supported and appreciated. Smile.io’s reward programs ensure that they think so. The software helps you create a program based on your online store’s design and branding. The software also enables you to generate VIP tiers for long-time customers who have supported your brand.

Feeling that your BigCommerce store needs better marketing support apps? We Can Help


In conclusion, enhancing your BigCommerce store with the right add-ons can significantly elevate your business operations and customer experience. The top 10 BigCommerce add-ons we’ve discussed, ranging from marketing tools like Omnisend and Klaviyo to customer engagement solutions like Tidio Live Chat and Smile.io, offer a variety of functionalities to meet diverse business needs. By carefully selecting and integrating these tools, you can streamline your processes, boost sales, and create a more engaging shopping experience for your customers. Remember, the key to a successful online store lies in leveraging the right tools to complement your business strategy.

Frequently Asked Questions

What is Omnisend?

Omnisend is an email and SMS marketing automation platform tailored for eCommerce businesses. It helps you engage your customers through personalized messages and campaigns.

How does Privy help my online store?

Privy is a marketing platform that offers tools for email marketing, exit-intent popups, and cart abandonment solutions to help you capture and convert more leads.

What is Shogun Page Builder?

Shogun Page Builder is a drag-and-drop page builder that allows you to create custom landing pages, blog pages, and product pages without any coding skills.

How can Wishlist Plus by Swym benefit my store?

Wishlist Plus by Swym allows your customers to save their favorite products to a wishlist, making it easier for them to return and make a purchase later, thereby increasing conversion rates.

What is S Loyalty?

S Loyalty is a loyalty program app that helps you reward your customers for their repeat business, encouraging them to make more purchases and stay loyal to your brand.

How does Tidio Live Chat enhance customer support?

Tidio Live Chat is a customer support tool that enables you to communicate with your customers in real-time, answer their queries instantly, and improve their overall shopping experience.

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