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Top BigCommerce Add-Ons to Boost Your Online Store


As your venture expands, you may require supplementary tools to effectively manage your store, track customers, and enhance sales. This is where the best BigCommerce plugins come into play, providing you with the tools to streamline your business operations and take your venture to unprecedented heights. From automating email marketing to implementing loyalty programs, these extensions will optimize your BigCommerce store and propel sales.

Key Takeaways

  • Klaviyo is essential for automating email marketing and enhancing customer engagement.
  • Yotpo helps in collecting and displaying customer reviews to build trust and credibility.
  • Smile.io offers robust loyalty programs to retain and reward your customers.
  • Shogun provides powerful page-building tools to create a customized shopping experience.
  • ShipStation simplifies shipping management, making order fulfillment more efficient.

1. Klaviyo

Klaviyo is a marketing and email automation tool for e-commerce. It’s designed to help you learn more about your customers based on sales reports and email engagement. Klaviyo is one of the top-rated marketing automation platforms to turn your brand into a customer-centric powerhouse. It lets you deliver a remarkable average ROI through owned channels fueled by personalized emails and SMS marketing. You can even leverage predictive analytics for churn risk and maximizing customer lifetime value in e-commerce.

Key Features

  • Email and SMS marketing
  • Predictive analytics for churn risk
  • Customer lifetime value dashboards
  • Dynamic forms for customer information collection
  • Detailed reports, analytics, and segmentation


Upfront FeeRecurring Fee
$0$20 per month


Klaviyo helps you manage customer data and interactions, allowing you to build better relationships. It uses dynamic forms to collect customer information and build email lists. Additionally, it helps merchants identify customer behaviors with detailed reports, analytics, and segmentation.

Klaviyo is designed to help marketers harness their customer data to craft highly personalized marketing experiences across various channels, including email, SMS, and social media.

2. Yotpo

Yotpo is a powerful tool designed to help online stores generate and showcase customer reviews, videos, photos, and more. Social proof is a hugely influential factor in buyer’s decisions, and Yotpo leverages this by seamlessly integrating with platforms like Google, Facebook, and Instagram. This ensures that your reviews are displayed across different channels, enhancing your store’s credibility.

Yotpo’s AI-powered thoughtful review prompts encourage customers to provide relevant and valuable feedback, maximizing the impact of their reviews. Additionally, it offers customizable widgets that contribute to encouraging feedback and integrations, an in-mail form to generate more product reviews, and an SMS facility to reach potential shoppers and deliver a high-converting mobile experience.

Key Features:

  • User-Generated Content (UGC): Yotpo allows customers to leave reviews and ratings for your products, building trust and loyalty with potential customers.
  • Seamless Integration: Yotpo integrates with marketing apps like AdRoll, Mailchimp, and Hubspot, ensuring smooth operations.
  • Automation: The app offers automation features that request and display reviews, turning them into paid ads on Facebook.

Implementing Yotpo can significantly boost your store’s social proof, driving more traffic and increasing sales.

3. Smile.io

Smile.io is a rewards program builder designed to enhance your BigCommerce store by integrating a comprehensive loyalty program that includes points, referrals, and rewards. This application enables businesses to increase customer engagement and encourage repeat purchases by offering a visually appealing and easy-to-manage rewards system.

Smile.io boosts repeat purchases and retention through various customer-centered programs you can quickly launch and monitor:

  • Loyalty Points : Let customers earn points through various actions—e.g., creating an account, placing an order—and exchange them for rewards.
  • Referral : Customers refer friends by sharing personalized referral links, which also serves as social proof.
  • VIP: Upsell to customers and compel them to progress towards higher VIP tiers and perks.

Available in multiple languages, Smile.io caters to a global audience, making it a versatile choice for diverse markets.

To build brand awareness with your rewards programs, Smile.io also lets you add in your own logo, images, and messaging. This way, when customers share your programs with their network, this creates awareness and helps make your brand more familiar to a wider audience.

4. Shogun

Shogun is a powerful drag-and-drop page builder designed specifically for ecommerce. Its standout feature is its stunning, user-friendly page editor, making it ideal for businesses of all sizes. With Shogun, you can create beautiful, mobile-responsive stores effortlessly.

Key Features

  • Product listings
  • Sliders
  • Accordions
  • Countdown timers
  • A/B testing integrated directly in the page builder
  • Advanced analytics

Ease of Use

Creating a beautiful, user-friendly store has never been easier. Shogun’s drag-and-drop interface is easy to use, even for those with no design experience. Additionally, Shogun offers several beautiful templates to help you get started quickly.

Shogun combines ease of use with powerful features, making it a top choice for BigCommerce store owners looking to enhance their online presence.

Advanced Capabilities

Shogun goes beyond basic page building with advanced features like custom, interactive page elements. You can even code your own unique Shogun elements to take your content further.

5. Justuno

Justuno is a marketing and analytics tool that tracks conversions. It’s designed to simplify campaign insights, so regardless of the types of campaigns you run, the data tells a coherent story. For example, if cart abandonment is an issue on your site, you can run campaigns that include time-sensitive special offers , coupon codes, and more to track conversions for all of these campaigns.

Justuno is an all-in-one conversion marketing and analytics platform that guides customers along their journey. It helps engage your store visitors across touchpoints like mobile and SEO-friendly email popups, targeted cart and checkout abandonment offers and promotions, and embedded website messaging. Thanks to market targeting, segmentation, and testing capabilities, you can reach the right people.

To attract new customers and grow your business, you probably run multiple marketing campaigns throughout the year. But with so many campaign types with different targets and objectives, you end up tracking them across different platforms. For example, you track email and social media campaigns separately, which results in disjointed campaign analysis.

Personalizing emails and sending targeted messages helps drive subscriber growth. Justuno perfectly does the job. It enhances your marketing initiatives with exit popups. It lets you deliver customized experiences based on their purchase history and shopping behavior.

The drag-and-drop option helps to customize templates in seconds and integrates seamlessly with your site. Maximize your conversion funnel with A/B testing to redesign templates and offers.

6. Privy

Privy is a BigCommerce app that boosts engagement with the help of popups, abandoned cart emails, and special offers. These features help you communicate more effectively with shoppers who’ve shown an interest in your products. For example, in addition to general popups that include a special offer or invite to join your email list, Privy lets you gamify the interaction by giving you the option to use ‘spin to win’ popups and coupon codes for custom programs.

Privy is an exceptional tool for creating custom pop-ups, banners, and other interactive elements that can significantly boost your store’s conversion rates. It’s like having a personal sales assistant who never sleeps! The seamless integration with BigCommerce ensures everything works smoothly, providing you with intricate analytics to understand your store’s performance better.

Other features Privy offers include:

  • Welcome messages to new customers
  • Abandoned cart messages
  • Email marketing
  • Promotions
  • Product feature highlights

Privy and BigCommerce go together like peanut butter and jelly, making it an indispensable tool for any online store looking to boost conversions and customer engagement.

7. Rewind

Rewind is an essential BigCommerce add-on that provides comprehensive backup solutions for your online store. With Rewind, you can easily back up your store’s data, ensuring that you never lose important information due to accidental deletions or technical issues. This tool is particularly useful for maintaining the integrity of your product listings, customer data, and order history.

Key Features

  • Automated daily backups
  • Easy data recovery
  • Secure storage

Rewind offers peace of mind by allowing you to restore your store to a previous state with just a few clicks. This can be invaluable in scenarios where data loss could impact your business operations.


Rewind offers various pricing plans to suit different business needs. Here’s a quick overview:

Basic$9/monthDaily backups, 1GB storage
Professional$29/monthDaily backups, 10GB storage
Advanced$99/monthReal-time backups, 100GB storage

Rewind is a must-have for any BigCommerce store owner looking to safeguard their business data effectively.

8. Stamped.io

Stamped.io is a powerful user-generated content platform designed to build trust and drive conversions for your BigCommerce store. With a rating of 4.3/5, it stands out as a reliable choice for businesses looking to leverage customer reviews and ratings.

Key Features

  • User-Generated Content : Increase the number of user-generated content on your site by sending emails, SMS, and social media requests that remind your visitors to review your store.
  • Social Proof : Improve your brand image by providing social proof through customer reviews.
  • Automated Requests: Automate the process of collecting reviews to save time and effort.

Stamped.io is a must-have for any BigCommerce store owner looking to enhance their online presence and customer experience.

9. Omnisend

Omnisend is an email and SMS marketing automation platform designed to help you build your customer base and improve experiences through automations for abandonment, recovery, custom workflows, SMS, emails, and more. Omnisend allows you to apply precise audience segmentation and personalize your messages based on customer data, campaign engagement, and shopping behavior.

Omnisend comes with tons of pre-built omnichannel workflows for:

  • Welcoming new subscribers
  • Abandoned products and carts
  • Order and shipping confirmation
  • Cross-sells

It also has a selection of built-in signup forms to collect contacts from your online store visitors. Of course, if you’re already using OptinMonster for list-building, you can connect that to Omnisend as well.

Key Features:

  • Omnichannel automations using email, SMS, and web push
  • Popups and signup forms
  • Automatic audience sync
  • eCommerce-tailored audience segmentation
  • Revenue attribution and other advanced analytics

Omnisend integrates with BigCommerce for free, along with over 100 other apps. You can get started with their full-featured free plan and reach up to 250 contacts, or upgrade to a paid plan for more contacts starting at $16/month.

10. ShipStation

ShipStation is a leading web-based shipping software that helps your eCommerce store do precisely that. ShipStation is all about making your life easier through automation. It tackles shipping tasks with amazing efficiency, saving you time and effort. It works with many carriers and provides real-time shipping rates, so you know exactly what your costs are.

Key Features:

  • Custom branding on packing slips, shipping labels, and shipping confirmation emails
  • Discounted rates on couriers like USPS, FedEx, and DHL
  • Features like automation, batch printing, cloud-based and mobile shipping, dashboards and interfaces
  • Automatic order retrieval from multiple shipping channels
  • Custom email confirmations and tracking information


  • 60-day free trial
  • Starter ($9/month)
  • Bronze ($29/month)
  • Silver ($49/month)
  • Gold ($69/month)
  • Platinum ($99/month)
  • Enterprise ($159/month)

ShipStation streamlines and automates the processing and shipping of store orders. This app connects with 100+ selling marketplaces providing easier and affordable shipping solutions for retailers.


In conclusion, as your online store grows, leveraging the right BigCommerce add-ons can significantly streamline your operations and boost your sales. These tools are designed to enhance various aspects of your business, from marketing and customer service to inventory management and analytics. By carefully selecting the add-ons that best fit your needs, you can create a more efficient, customer-friendly, and profitable online store. Remember, the key to sustained growth lies in continuously optimizing your store with the best tools available. So, explore these top BigCommerce add-ons and take your eCommerce business to new heights.

Frequently Asked Questions

What are some of the top BigCommerce add-ons to consider?

Some of the top BigCommerce add-ons to consider include Klaviyo for email marketing, Yotpo for customer reviews, Smile.io for loyalty programs, Shogun for page building, Justuno for conversion optimization, Privy for email capture, Rewind for data backup, Stamped.io for reviews and ratings, Omnisend for omnichannel marketing, and ShipStation for shipping management.

Why should I use BigCommerce add-ons?

BigCommerce add-ons offer additional features and tools that can help you manage your store more effectively, track customers, and boost sales. They are designed to streamline your business operations and take your venture to new heights.

How do I install a BigCommerce add-on?

To install a BigCommerce add-on, you need to visit the BigCommerce Marketplace, find the add-on you want to install, and follow the provided installation instructions. Most add-ons come with detailed guides to help you through the process.

Can I use multiple BigCommerce add-ons at the same time?

Yes, you can use multiple BigCommerce add-ons simultaneously. This allows you to leverage various tools to optimize different aspects of your online store.

What is BigCommerce?

BigCommerce is an eCommerce platform that provides businesses with the tools to create and manage their online stores. It offers a range of features including website building, shopping cart functionality, and various integrations to help businesses sell products online.

How do BigCommerce add-ons enhance my store’s performance?

BigCommerce add-ons enhance your store’s performance by providing specialized tools and features that address specific needs such as marketing, customer service, inventory management, and analytics. By using these add-ons, you can create a more efficient, customer-friendly, and profitable online store.

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