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Top 5 Best B2B Platforms for 2023


In 2023, the B2B e-commerce landscape continues to evolve, offering businesses more sophisticated tools to manage their operations online. The best B2B e-commerce platforms allow companies to offer custom and wholesale pricing, take payments in various ways, and provide a seamless shopping experience for their clients. Whether you’re a small business starting your digital journey or a large enterprise looking to optimize your online presence, choosing the right platform is crucial. Below, we explore the top 5 B2B platforms for 2023, highlighting their key features and benefits.

Key Takeaways

  • Shift4Shop is recognized as the best overall B2B e-commerce platform, offering comprehensive features for businesses of all sizes.
  • Shopify stands out for its ease of use, making it the easiest website builder for B2B sellers.
  • OpenCart is the best free B2B e-commerce platform, providing a cost-effective solution for businesses.
  • NetSuite SuiteCommerce excels in offering custom pricing, making it ideal for businesses with unique pricing needs.
  • Adobe Commerce is the best choice for large businesses, offering robust features and scalability.


Shift4Shop, formerly known as 3dcart , is a comprehensive B2B e-commerce platform that offers a robust free plan for businesses processing at least $500 per month in sales through Shift4. This makes it an attractive option for many B2B sellers.

Key Features

  • Flexible Payment Options: Shift4Shop allows businesses to accept various payment methods, including checks, money orders, purchase orders, and corporate accounts. Customers can even finance their purchases by opening a line of credit with Apruve.
  • Custom and Wholesale Pricing: The platform supports wholesale pricing with minimum order quantities and multiple pricing tiers for different customer types. Businesses can also create specific price lists for certain customers.
  • Customer Portals: Customers can create their own accounts to view previous orders, place reorders, import SKUs, and save items in their carts for later.

Shift4Shop is ideal for businesses that sell a variety of products to multiple B2B customers and have the staffing or expertise to manage its many features.

With its extensive feature set and free plan for qualifying businesses, Shift4Shop stands out as a top choice for B2B e-commerce in 2023.


Shopify stands out as a top B2B platform due to its user-friendly interface and affordability. This platform is ideal for businesses seeking a wholesale e-commerce solution. With Shopify, you don’t need to be a web developer or skilled coder to set up your online store. The drag-and-drop website builder allows you to design your B2B website effortlessly, and you can also hire a Shopify Expert for additional help.

Key Features

  • Ease of Use : Shopify’s intuitive interface makes it easy for anyone to set up and manage an online store.
  • Cost-Effective : The platform offers various pricing plans to suit different business needs, making it a budget-friendly option.
  • Themes and Customization : Shopify provides a wide range of free and premium themes, along with editing tools to help you design a store that reflects your brand.
  • Customer Support : Extensive customer support options, including a help center, webinars, and API documentation, ensure you have the assistance you need.

Some of the notable B2B companies using Shopify include:

  • Pangaia
  • Microfiber Wholesale
  • Mac Tools
  • Primera

Additionally, major brands like Staples, Tesla, and even the popstar Adele utilize Shopify for their e-commerce needs.

Shopify’s hybrid approach to e-commerce makes it a versatile choice for businesses of all sizes, offering robust features and extensive support to help you succeed online.


OpenCart is a fantastic option for new sellers because it is easy to set up and comes pre-equipped with essential features. OpenCart is one of the most popular B2B eCommerce platforms globally because it is open-source and free to use. Your organization will be hard-pressed to find a more cost-effective solution.

Key Features

  • Fast support without charge
  • Lots of plugins & themes
  • Efficient stock management
  • SEO optimization for the open-source platform
  • Email marketing support
  • Wholesaler marketplace browsing
  • Easy sub-domains development
  • Transaction tracking at ease
  • Order management for wholesale business

Customer Profile

Over 342,000 eCommerce brands use OpenCart, including notable names like the British Red Cross, Ace, Volvo, and FX Creations.

Recent Updates

The release of OpenCart 3.0 brought several improvements, including multilingual SEO URLs, improved reporting, and a new admin panel.

OpenCart’s culture is friendly and vibrant, making it a welcoming choice for businesses worldwide. Although established in Hong Kong, its users are primarily based in the United States. OpenCart supports multiple currencies and languages, with over 20 payment gateways and eight delivery options.

NetSuite SuiteCommerce

NetSuite SuiteCommerce is an enterprise software solution tailored for businesses that sell products online. What sets it apart is its ability to offer a custom experience to customers, including quote-based pricing, flexible payment options, and built-in customer support. This makes it ideal for businesses aiming to provide a boutique experience to each customer.

Part of the Oracle NetSuite family, SuiteCommerce has been recognized by Forrester as a leading B2B eCommerce platform for mid-size organizations. It offers a comprehensive suite of tools to streamline purchasing, billing, and support for B2B customers. Merchants can manage both B2B and B2C from the same cloud-based eCommerce platform.

SuiteCommerce is particularly beneficial for businesses integrating e-commerce and B2B sales platforms for seamless transactions.

Key Features

  • Multi-Storefront
  • Modernized Buyer Portal
  • Headless functionality (Beta)

Availability and Pricing

  • When: Launched in 2015
  • Where: Available worldwide, most popular among U.S. merchants
  • How much: Starts at $2,500/month

Customer Profile

Over 3,000 brands, including Lovesac and The Noerr Programs, use SuiteCommerce. Recent updates include new extensions supporting integrations with Google Analytics, live chat software, Google Shopping, and Facebook Dynamic Ads.

Adobe Commerce

Adobe Commerce stands out as a premier B2B platform, offering a comprehensive suite of tools and features tailored for business needs. One of its most significant advantages is the integration with the entire Adobe suite , including Adobe Analytics for in-depth customer insights and Adobe Firefly for innovative visual asset creation.

Key Features

  • Bulk Ordering : Adobe Commerce supports extensive B2B functionalities right out of the box, making it ideal for businesses with complex catalogs and bulk ordering needs.
  • AI-Powered Recommendations : Leveraging artificial intelligence, the platform can provide personalized product recommendations based on customer behavior.
  • Advanced Customer Accounts : Businesses can create detailed customer accounts with specific roles and permissions, allowing for efficient management of quotes, orders, and approval rules.

Adobe Commerce continues to innovate, ensuring it remains a top choice for B2B companies looking to enhance their eCommerce capabilities.


In 2023, the landscape of B2B e-commerce platforms continues to evolve, offering businesses a variety of options tailored to their specific needs. From platforms that excel in custom pricing to those that provide robust solutions for large enterprises, the right choice can significantly impact your business’s efficiency and growth. As digital transformation becomes increasingly critical, selecting the best B2B platform is more important than ever. By understanding the unique features and benefits of each platform, businesses can make informed decisions that align with their goals and drive success in the competitive B2B market.

Frequently Asked Questions

What is Shift4Shop?

Shift4Shop is a comprehensive B2B e-commerce platform that offers custom and wholesale pricing, along with various payment options. It is considered one of the best overall B2B e-commerce platforms in 2023.

Why should I choose Shopify for my B2B business?

Shopify is known for being the easiest website builder for B2B sellers. It offers a user-friendly interface and robust features that make it simple to set up and manage your online store.

Is OpenCart free to use?

Yes, OpenCart is a free B2B e-commerce platform. It is open-source and offers a range of features suitable for small to medium-sized businesses.

What makes NetSuite SuiteCommerce a good choice for B2B?

NetSuite SuiteCommerce is ideal for businesses that offer custom pricing. It provides advanced features for managing complex pricing structures and customer relationships.

Who should consider using Adobe Commerce?

Adobe Commerce is best suited for large businesses. It offers a scalable and customizable platform that can handle high volumes of transactions and complex business needs.

How do I choose the best B2B e-commerce platform for my business?

To choose the best B2B e-commerce platform, consider your business size, budget, and specific needs. Look for features like custom pricing, payment options, scalability, and ease of use.

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