Discover the Best B2B Email Marketing Software for 2025: Top Picks and Reviews

As we step into 2025, the world of B2B email marketing continues to evolve, and choosing the right software is more important than ever. Whether you’re a small business or a large enterprise, having the right tools can make all the difference in how effectively you reach your audience. In this article, we’ll explore the best B2B email marketing software available this year, helping you to find the perfect fit for your business needs. From user-friendly interfaces to powerful analytics, we’ve got you covered with our top picks and reviews.

Key Takeaways

• Consider your specific business needs before choosing software.
• Look for platforms that offer easy-to-use interfaces and templates.
• Evaluate pricing plans to ensure they fit your budget.
• Check for integration options with other tools you use.
• Read user reviews to get insights on customer support and functionality.

1. Campaign Monitor

Campaign Monitor is a solid choice if deliverability is your top concern. They really focus on making sure your emails get to where they need to go. It starts at $12 per month and includes 2,500 monthly emails, plus they offer a 30-day free trial, so you can test the waters before committing.

They provide deliverability support, promising to investigate and resolve any delivery problems. You can even sign up for a best practices training session with one of their deliverability experts to maximize your chances of reaching subscribers’ inboxes.

I’ve heard good things about their deliverability rates. It’s reassuring to know they’re actively working to keep your emails out of the spam folder.

They also have some cool, cutting-edge features. The Link Review tool automatically checks for broken links, which is a lifesaver. Plus, the AI Writer can generate optimized content, and there’s even a tool to help you nail the best subject lines.

Here’s a quick rundown of what you get:

• Starting price: $12/month
• Monthly emails: 2,500
• Free trial: 30 days

2. Klaviyo

Klaviyo is a data-driven email marketing platform tailored for e-commerce businesses. It’s designed to help you use real-time customer behavior and purchase data for personalized campaigns. I’ve heard it integrates well with platforms like Shopify and Magento, which is a plus if you’re already using those.

Klaviyo’s automation features let you send targeted messages, like cart abandonment emails and personalized discounts. This can be a game-changer for maximizing customer lifetime value. It’s a solid choice for businesses aiming to streamline customer journeys and boost engagement.

However, some users find the features limiting for their specific needs, and there can be a steep learning curve. So, it might take some time to get the hang of all the tools.

Klaviyo allows businesses to send the right consumer messaging across email, SMS and push notifications. It is especially valuable for those seeking an email marketing platform with a strong focus on data-driven marketing.

Here’s a quick look at what Klaviyo offers:

• Integrates with Shopify and Magento
• Uses AI to forecast customer behavior
• Provides industry-specific performance benchmarks

On the flip side, here are some potential drawbacks:

• Pricing scales with your email list size
• Advanced features can be complex for beginners
• Customer support can be slow to respond

Klaviyo’s pricing starts from $20/month and includes 5,000 monthly emails, and they also offer a free plan for those just starting out.

3. ActiveCampaign

ActiveCampaign is a big player in marketing automation, mixing email marketing with advanced automation and CRM features. It’s really good at providing pre-built automation workflows. These workflows help businesses nurture leads, bring back inactive customers, and boost conversions without needing a ton of effort.

With its segmentation tools, machine learning insights, and multi-channel automation, ActiveCampaign is a solid pick for businesses wanting to make their customer journeys smoother and improve how well they engage with customers. It’s all about making things more efficient. You can even compare Kit vs. ActiveCampaign to see which one fits your needs better.

I’ve heard some people say that ActiveCampaign can be a bit much if you’re just starting out. It’s got a lot of features, which is great, but it can also be overwhelming. Make sure you really need all that power before jumping in.

4. Mailchimp

Mailchimp is a really popular email marketing platform, and for good reason. It’s known for being easy to use and having a lot of features. You get a drag-and-drop editor, pre-made templates, and automation tools that make creating campaigns simpler. Mailchimp also has a ton of integrations (over 300!) and a pretty great delivery rate (around 98%).

One of the things people seem to like most is the AI features. It can help you create content and analyze how well it’s doing. Plus, Mailchimp offers advanced ways to segment your audience, A/B testing, and AI-driven insights. This makes it a solid choice if you want an intuitive way to connect with your audience. It’s easy to manage an online business with tools like this.

Mailchimp is often recommended for those just starting out with email marketing. The platform’s interface is straightforward, and it offers a free plan that’s quite generous in terms of features and the number of contacts you can have. This allows new users to explore the platform’s capabilities without a significant financial commitment.

Here are some of the things that make Mailchimp stand out:

• User-Friendly Interface: Even if you’re new to email marketing, Mailchimp is easy to pick up.
• AI-Powered Tools: The AI can help you with everything from generating campaign ideas to writing email content.
• Segmentation: You can easily create separate lists based on things like location and age, so you can send more targeted emails.

Mailchimp’s pricing is pretty competitive. They have a free plan that lets you have up to 500 contacts and send 1,000 emails per month. Their paid plans start at $12.75 per month.

5. HubSpot

HubSpot is a big name, and for good reason. It’s more than just email marketing software; it’s an all-in-one CRM platform. This means you get email marketing tightly integrated with sales and customer service tools. If you’re already using HubSpot for other things, this is a no-brainer. HubSpot lets businesses create personalized and data-driven campaigns.

HubSpot’s email tools are pretty good. You can design emails with a drag-and-drop editor, which is super handy. They also have features to help you optimize your emails and templates designed to help you reach your goals. One of the best parts is their customer segmentation. You can really target your emails based on who people are and what they’ve done. Plus, the reporting tools give you a lot of insights into how your campaigns are doing.

HubSpot is a feature-packed CRM with email marketing built right in. They have a free plan where you can send 2,000 emails a month, but to get the most out of it, you’ll need a paid plan. It’s a solid choice if you want everything in one place, but the email marketing features can feel a bit limited compared to dedicated email platforms.

Here are some of the pros of using HubSpot:

• It’s a feature-rich platform.
• It has well-executed tools for each stage of email marketing.
• You can run other marketing campaigns from the same dashboard.

And here are some cons:

• You can only send campaigns to "marketing contacts" in your database.
• Many useful features like A/B testing are only on the pricier plans.
• Phone support isn’t available on the Starter Professional package.

Overall, people seem to like HubSpot. It gets good reviews for being robust and helpful for managing contacts, companies, and deals. It’s a good option if you want a unified customer experience across multiple channels.

6. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a big player, and for good reason. It’s designed to handle complex marketing needs across various channels. If you’re looking for a platform that integrates deeply with your CRM and offers a ton of features, this might be it. It’s not the simplest tool to learn, but its capabilities are extensive.

One of the things that stands out is how well it unifies your marketing efforts. Instead of using different platforms for email, SMS, and social media, you can manage everything from one place. This makes it easier to maintain consistent data and build coherent campaigns across all touchpoints. The core CRM product acts as the central source of truth for all your sales, marketing, and customer service data.

Here’s a quick look at some of its strengths:

• Cross-channel campaign management
• Advanced personalization features
• Robust reporting and analytics

Salesforce Marketing Cloud can be a game-changer if you have complex marketing and operational needs. It’s an investment, but the potential return is significant if you use it to its full capacity.

With Salesforce Marketing Cloud, you can create and launch data-driven campaigns across multiple channels from a single dashboard. The Email Studio excels at personalizing messages with live customer data, strengthening customer relationships and keeping conversations ongoing. It’s easy to build effective pieces with Marketing Cloud’s drag-and-drop content blocks, and creating segmented lists for more targeted campaigns is a breeze. The reporting and analytics features are excellent – you can track campaigns in real-time or run reports to monitor your progress over time. If you’re ready to jump right in with Salesforce Marketing Cloud , start by exploring the key features and requesting a free demo to see how it can work with your business. The Salesforce team will support you as you get started and help you figure out where all the tools you want are. AI email marketing is also a key feature to consider.

7. Sendinblue

Sendinblue, now known as Brevo, is another solid contender in the B2B email marketing space. I remember when they rebranded – it was quite the buzz! It’s designed to be an all-in-one marketing platform , which is great if you’re looking to consolidate your tools. They aim to provide a comprehensive suite of features, from email marketing to SMS campaigns, and even customer relationship management (CRM).

One thing that stands out is their pricing structure. It’s pretty competitive, especially if you’re just starting out. They offer a free plan with limited sends, which is a nice way to test the waters before committing to a paid plan. Plus, their interface is relatively user-friendly, making it easier to get campaigns up and running without a steep learning curve. It’s not the flashiest platform, but it gets the job done. Sendinblue offers a drag and drop email builder and email templates.

I’ve heard some users mention that their customer support can be a bit slow at times, but overall, the platform seems to be well-received. It’s definitely worth considering if you’re looking for an affordable and versatile email marketing solution.

Here’s a quick rundown of what they offer:

• Email Marketing
• SMS Marketing
• CRM
• Marketing Automation

Sendinblue’s base price starts at $15 per month, and they offer a 21-day trial period. They also have AI integration, visual journey builder, and live tracking.

8. GetResponse

GetResponse is a pretty well-known name in the email marketing world, and for good reason. It’s got a lot going for it, especially if you’re into automation and want something that’s relatively easy to pick up. I’ve heard some people say it’s not quite as feature-rich as some of the bigger players for huge companies, but for most small to medium-sized businesses, it’s more than enough.

One of the things that stands out is their focus on AI. They’ve got an AI email generator that can whip up emails and subject lines pretty quickly, which is a nice time-saver. Plus, they have AI-driven email sequences that can automatically send emails based on triggers. That’s pretty cool for personalizing stuff without having to do everything manually.

I think the best part about GetResponse is that it’s not just an email marketing tool. It also has landing page and website builder features. This makes it a solid choice if you’re looking for an all-in-one marketing platform.

Here’s a quick rundown of some of the features:

• AI-powered email creation
• Marketing automation
• Landing pages
• Conversion funnels

GetResponse also gets good marks for its support team. If you run into any issues, they’re usually pretty quick to help out. And with a TrustScore of 4.1 out of 5 on Trustpilot, it seems like a lot of users are happy with the service. It’s definitely worth checking out if you’re in the market for a new email marketing platform.

| Feature | Details .

9. Constant Contact

Constant Contact is often recommended as a solid choice, especially for small businesses that need a straightforward email marketing solution. It’s known for its user-friendly interface and a good range of features that don’t overwhelm beginners. It’s a popular option for those who want to get started quickly without a steep learning curve.

Constant Contact’s users seem pretty happy, with a 4.4 out of 5 rating on Trustpilot . People often praise their customer service. One client mentioned that Constant Contact helped them grow their brand presence because it’s easy to use, especially the drag-and-drop editor for landing pages and emails.

Constant Contact offers a balance of features and price, making it accessible for small businesses. They provide generous sending volumes and fair overage fees, which is a plus if you’re just starting out and don’t want to worry about exceeding limits.

Here’s a quick rundown of what you can expect:

• Easy-to-use drag-and-drop email editor
• AI content generator
• Contact management tools
• Generous sending volumes

Constant Contact’s segmentation options are also worth noting, along with subject line personalization and the ability to resend emails to those who didn’t open them the first time. These features can help improve your email engagement rates.

10. Campaigner

Campaigner is an email marketing platform that’s been around for a while, and it’s definitely got some things going for it. It’s not the cheapest option out there, but it does offer a good range of features, especially if you’re running larger campaigns. Let’s take a closer look.

One thing that stands out is that Campaigner is highly customizable , supporting email automation, personalization, experimentation and reporting. It’s designed to help you segment your contacts and optimize your email marketing efforts without a ton of manual work. Plus, it integrates with social media and offers an SMS add-on, which can help you unify your marketing across different channels.

However, it’s not all sunshine and roses. The starting price is a bit steep compared to some other platforms, and there’s no free plan available. Also, if you’re an e-commerce business, you might need to consider a separate set of e-commerce plans to get the features you really need. But overall, it’s a solid choice if you’re looking for a platform that can handle a lot of contacts and offers some advanced features.

Campaigner is an ideal email marketing software for larger businesses, offering scalable features that align with their email marketing needs at a competitive price.

Campaigner offers hundreds of customizable email templates in its drag-and-drop builder so you can create stunning email marketing campaigns , even if you have limited design experience.

11. AWeber

AWeber has been around for a while, and it’s still a solid choice for many businesses. It’s not the flashiest platform, but it gets the job done, especially if you’re just starting out with email marketing. I remember when I first started freelancing, a lot of people recommended AWeber because it was easy to learn. It’s got a good balance of features and usability.

• Email list segmentation and tagging
• Campaign management
• Customer surveys

AWeber is known for its reliable email delivery and straightforward interface. It’s a good option if you want something that’s easy to use and won’t break the bank. It might not have all the bells and whistles of some of the newer platforms, but it’s a dependable workhorse.

One of the things I appreciate about AWeber is its focus on deliverability. Making sure your emails actually reach your subscribers is half the battle, and AWeber takes that seriously. They also have a decent selection of templates to get you started. Plus, their customer support is pretty responsive, which is always a plus. For e-commerce success, personalized email marketing is vital .

12. MailerLite

MailerLite is an email marketing platform that’s all about keeping things simple, but don’t let that fool you – it still packs a punch with its features. It’s designed for users who want a straightforward experience without sacrificing the tools they need to run effective campaigns. I think it’s a solid choice, especially if you’re just starting out and don’t want to get bogged down in a complicated system.

• Drag-and-drop editor
• Landing page creation
• Automation workflows

MailerLite is great for small businesses and startups that need to grow their audience and keep those customer relationships strong. It’s not the biggest, most enterprise-level solution out there, but it gets the job done without a ton of fuss.

One of the things I appreciate about MailerLite is its focus on user-friendliness. The drag-and-drop editor makes it easy to create emails that look good without needing to know any code. Plus, it has over 150 email templates to get you started. It also has advanced automation options, and built-in customer support tools. For businesses looking for a user-friendly platform that delivers strong engagement results, MailerLite is a good option. Its ability to create landing pages, pop-ups, and automated email sequences makes it an ideal solution for small businesses and startups looking to grow their audience and maintain customer relationships effectively. If you’re looking for a larger, enterprise solution, MailerLite can fall short.

MailerLite offers a range of features in its plans. The Lite plan, starting at $12 per month, includes 1 user, 1 GB storage, email sends at 10 times the number of contacts, and support through self-service, live chat, and phone. It also offers drag & drop email templates, a BrandKit, AI content recommendations, and reporting. The Standard plan, starting at $35 per month, includes all Lite features, plus 3 users, 10 GB storage, email sends at 12 times the number of contacts, scheduled email sends, subject line A/B testing, and advanced reporting options. For e-commerce businesses, Omnisend is another great option for e-commerce marketing . MailerLite is an easy-to-use email marketing solution that focuses on simplicity while still offering powerful features.

13. Drip

Okay, so Drip is specifically designed for e-commerce. I remember when I first heard about it, I thought, "Oh, another one?" But after digging in, I realized it’s got some pretty cool features tailored for online stores. It’s not just about sending emails; it’s about understanding the customer journey and automating personalized experiences.

It’s got a visual workflow builder, which is a lifesaver. No more staring at endless lines of code! You can actually see what’s going on. Plus, it integrates with a bunch of e-commerce platforms, which makes life easier. I’ve heard some people say it’s a bit pricey, but if you’re serious about e-commerce email marketing, it might be worth the investment. You can use Drip to create effective campaign management .

Drip focuses on providing tools that allow businesses to create highly personalized email marketing campaigns based on customer behavior. This includes features like segmentation, automation, and detailed analytics to track campaign performance.

14. ConvertKit

ConvertKit is tailored for creators. It’s designed to help you grow your audience and sell your products with ease. I remember when I first started using it, the simplicity was a breath of fresh air. It felt like it was made for me, not for some big corporation.

It focuses on email marketing for creators, bloggers, and course sellers.

• Email marketing
• Landing pages
• E-commerce

ConvertKit is great if you’re looking for something straightforward and effective. It might not have all the bells and whistles of some of the bigger platforms, but it gets the job done, especially if you’re focused on selling digital products.

One thing I appreciate is how easy it is to set up automated email sequences. It’s pretty intuitive, and you can get a email drip campaign running in no time. Plus, their customer support is pretty responsive, which is always a plus.

15. Zoho Campaigns

Zoho Campaigns is a solid choice, especially if you’re already invested in the Zoho ecosystem. It plays well with other Zoho apps, making your workflow smoother. It’s not just about sending emails; it’s about integrated marketing.

Zoho Campaigns is a good option for businesses that already use Zoho’s other services. The integration makes it easy to manage your marketing from one place.

Here’s a quick rundown:

• Good integration with Zoho CRM
• Decent automation features
• Reporting is pretty comprehensive

However, if you’re not a Zoho user, there might be better options out there that offer more features or are easier to use. It really depends on your specific needs and whether you want to commit to the Zoho world. Zoho Campaigns is ideal for businesses utilizing Zoho’s applications , while Constant Contact is suited for those prioritizing straightforward and consistent email marketing. Zoho Campaigns is a great tool for those already using Zoho’s other services.

16. Omnisend

Omnisend is tailored for e-commerce businesses aiming to boost customer engagement through email and SMS marketing. It provides tools to create personalized, revenue-driven campaigns, integrating smoothly with platforms like Shopify and WooCommerce. Users often praise its ease of use, though some find the billing a bit confusing. Omnisend is an email and SMS marketing platform designed for e-commerce businesses.

Omnisend’s free plan is a great starting point, allowing up to 250 contacts and 500 email sends monthly. For more extensive needs, they offer paid plans with higher usage caps. It’s worth noting that while they offer both email and text message marketing, SMS messaging can get pricey for high-volume users. Also, access to a dedicated success manager requires a monthly spend of at least $400.

Omnisend’s strength lies in its prebuilt automation workflows, including cart recovery and product recommendation emails. These features are designed to drive conversions and streamline the marketing process for online retailers.

Here’s a quick look at their pricing:

Some advantages of Omnisend include that its plans offer similar features, differing mainly in usage caps, and it integrates well with popular e-commerce platforms. Plus, they offer 24/7 support via email and live chat. However, keep in mind that email marketing automation is crucial, and Omnisend sometimes charges for contact list cleanups.

17. Mailjet

Mailjet is often mentioned as a solid, affordable option, especially for small to medium-sized businesses. It’s got a reputation for being user-friendly, which is always a plus. Let’s take a closer look at what it brings to the table.

One of the things that stands out about Mailjet is its focus on deliverability. They put a lot of effort into making sure your emails actually reach your audience’s inboxes, which, let’s be honest, is kind of the whole point of email marketing .

• Email deliverability focus
• Collaboration tools
• Scalable pricing

Mailjet’s collaborative features are pretty neat. Multiple team members can work on the same campaign at the same time, which can really streamline the process. Plus, their pricing is designed to scale with your business, so you’re not stuck paying for features you don’t need.

It’s worth noting that while Mailjet is great for many, some users find its feature set a bit limited compared to some of the bigger players. If you’re looking for super advanced automation or really in-depth analytics, you might need to look elsewhere. But for straightforward email campaigns, it’s a reliable choice.

18. Benchmark Email

Benchmark Email is a solid choice, especially if you’re running a small to mid-sized business. What’s cool about it? It’s super user-friendly. The dashboard is clean, and the drag-and-drop editor makes creating professional-looking emails surprisingly easy. You don’t need to be a design guru or coding whiz to get good results.

One thing that stands out is Benchmark’s AI-powered design and content creation. These tools can quickly generate branded templates and email content by scanning your website. This can save you a ton of time and effort, letting you get campaigns out faster. Plus, they offer helpful tutorials and in-platform guidance, which makes onboarding a breeze. Even the free plan gives you access to these features, making it a great option if you’re on a tight budget. It’s a great way to improve customer experience in your email marketing.

Ease of use doesn’t mean sacrificing functionality either. Even on the free plan, you get access to a library of over 200 email templates that you can customize. Paid plans offer automation options, like behavior-based triggers and customer journey templates. Real-time reporting, A/B testing, and integrations with popular apps are also available.

Benchmark is one of the most user-friendly and affordable email marketing platforms. It’s a great choice for businesses that want powerful features without a steep learning curve.

Here’s a quick look at the pricing tiers available through Benchmark:

| Plan | Monthly Price | Key Features

19. Moonsend

Moonsend is another player in the email marketing game, and it’s got some interesting things going on. It’s not as widely talked about as some of the bigger names, but that doesn’t mean it’s not worth a look, especially if you’re hunting for something a little different. Let’s get into the details.

One thing that stands out is its focus on automation . It’s built to help you create pretty complex workflows without needing a degree in computer science. I remember trying to set up some automated campaigns a while back with another platform, and it was a total headache. Moonsend seems to make that process a bit smoother, which is a big plus.

I’ve heard from a few people that their customer support is pretty responsive, which is always a good sign. When things go wrong (and they always do eventually), you want to know someone’s got your back.

Here’s a quick rundown of what I think are some key points:

• Automation is a strong suit.
• Customer support seems solid.
• Might be a good fit if you’re looking for something beyond the usual suspects.

Of course, it’s not perfect. Some users have mentioned that the reporting could be a bit more detailed, and the interface can feel a little clunky at times. But overall, it seems like a decent option, especially for smaller businesses or those just getting started with email marketing. Keeping up with marketing trends for 2025 is important, and Moonsend could be a tool to help you do that.

20. Emma

Emma is another platform that’s been around for a while, and it’s really focused on helping businesses create beautiful email campaigns. It’s got a solid reputation, but let’s see what it brings to the table for 2025.

Emma is known for its focus on design and branding. It provides tools that allow businesses to create visually appealing emails that align with their brand identity.

Here’s a quick rundown of what Emma offers:

• Drag-and-drop editor
• Automation tools
• Segmentation capabilities
• Reporting and analytics

Emma is a good option if design is a top priority for your email marketing. However, it might not be the most budget-friendly choice, especially for smaller businesses.

When comparing apps, it’s important to consider how they stack up. For example, you might want to compare Emma vs Mailchimp to see which one better fits your needs. Ultimately, the best choice depends on your specific requirements and budget.

21. SendGrid

SendGrid is often mentioned for its email delivery infrastructure. It’s designed to handle the technical aspects of sending emails, so you can focus on content and strategy. I remember when I first started using it, I was impressed by how smoothly it integrated with my existing systems. It’s not always the flashiest option, but it gets the job done.

SendGrid is recognized for its solid reputation and ease of use in automating emails. It’s a workhorse for transactional and marketing emails, ensuring they reach the inbox. However, some users express concerns about its pricing and have reported losing trust in the service.

Here’s a quick rundown of what I’ve found:

• Reliable delivery rates
• Scalable infrastructure
• Detailed analytics

SendGrid is a solid choice if you need a dependable email delivery service. It might not have all the bells and whistles of some other platforms, but it’s a strong contender for businesses that prioritize deliverability and technical stability. It’s like that old, reliable car – not the fanciest, but it always gets you where you need to go. I’ve found that automating emails is a game changer for efficiency.

22. Infusionsoft

Infusionsoft, now known as Keap, is a CRM and marketing automation platform designed for small businesses. It aims to streamline sales and marketing processes, but it can be a bit of a beast to learn. It’s definitely not the simplest tool out there, but it packs a punch if you’re willing to put in the time to understand it.

One of the biggest things to consider is whether its complexity is worth the investment for your business. Some users find it incredibly powerful, while others find it overwhelming. It really depends on your specific needs and technical skills.

Infusionsoft is a robust platform, but it’s not for the faint of heart. It requires a significant time investment to learn and implement effectively. Make sure you have the resources and patience before diving in.

Here’s a quick rundown of what it offers:

• CRM features for managing contacts and leads
• Marketing automation for email campaigns and follow-ups
• E-commerce tools for selling products and services
• Sales automation for managing deals and opportunities

It’s worth noting that there are other options out there. For example, you might want to compare Kajabi and Infusionsoft to see which one fits your business better. Choosing the right platform is crucial for your marketing success.

23. Pardot

Pardot, now known as Marketing Cloud Account Engagement, is Salesforce’s B2B marketing automation platform. It’s designed to help marketing and sales teams work together to generate and qualify leads, close more deals, and maximize ROI. I remember when I first heard about Pardot, it seemed like this super complex thing only big companies used, but honestly, it’s pretty straightforward once you get the hang of it.

• Lead Generation: Pardot excels at capturing leads through forms, landing pages, and other digital assets.
• Lead Scoring and Grading: It automatically scores and grades leads based on their engagement and fit, helping sales teams prioritize the most promising prospects.
• Email Marketing: Pardot offers robust email marketing features, including personalized email campaigns, automated email sends, and detailed email analytics.

Pardot is really good if your company already uses Salesforce. It integrates super well, which makes everything a lot easier. If you’re not on Salesforce, it might still be a good option, but you’ll want to think about how it fits with your other systems.

One of the things I like most about Pardot is its reporting. You can see exactly how your campaigns are doing, which helps you make better decisions. Plus, the automation features are a huge time-saver. You can set up workflows to automatically nurture leads, send follow-up emails, and more. It’s like having an extra person on your team. If you’re looking for a solid B2B marketing automation platform, Pardot’s features are worth checking out. It might be just what you need to take your marketing to the next level. Marketing automation is key for B2B companies.

24. SharpSpring

SharpSpring is often mentioned as a CRM and marketing automation platform, but it’s not without its quirks. I’ve heard from a few people that the user interface can be a bit clunky, and the layout isn’t always intuitive. This can lead to spending more time trying to figure out the platform than actually using it for marketing . It’s like having a fancy tool that’s just a little too complicated to operate smoothly.

It’s worth noting that while SharpSpring offers a range of features, the overall user experience can sometimes feel less polished compared to some of its competitors. This can impact efficiency and the learning curve for new users.

Here’s a quick rundown of some common points:

• User Interface: Can feel outdated and less intuitive.
• Navigation: Finding specific features can sometimes be a challenge.
• Learning Curve: Might take longer to get fully comfortable with the platform.

While it has its strengths, the SharpSpring CRM experience could use some streamlining to make it a more enjoyable and efficient tool for marketers.

25. and more

Okay, so we’ve covered a bunch of the big names in B2B email marketing, but the world of email platforms is vast. There are tons of other options out there, each with its own quirks and strengths. It really boils down to what specific features you need and how much you’re willing to spend.

Don’t feel like you have to stick with the popular choices. Sometimes, a smaller, more niche platform can be a better fit for your business, especially if you have unique requirements. It’s worth doing some extra digging to find the perfect match.

For example, some platforms are super focused on e-commerce, offering tight integrations with online stores. Others might excel at automation, letting you build complex workflows with ease. And then there are those that prioritize simplicity, making them ideal for smaller teams or those just getting started with email marketing. Remember to consider how email marketing enhances customer experience .

Here’s a quick rundown of a few more B2B email marketing platforms you might want to check out:

• GetResponse: Known for its webinar features and landing page builder.
• Constant Contact: A solid choice for small businesses with a focus on events.
• AWeber: A reliable platform with a long history in the email marketing space.

Wrapping It Up

Choosing the right email marketing software for your business in 2025 can feel overwhelming, but it doesn’t have to be. With so many options out there, it’s all about finding what fits your needs best. Whether you’re looking for something simple or a platform with advanced features, there’s definitely something for everyone. Remember to think about your budget, the features you really need, and how easy it is to use. Take your time exploring the options we’ve covered, and don’t hesitate to try out a few free trials. In the end, the right tool can make a big difference in how you connect with your audience and grow your business.

Frequently Asked Questions

What is B2B email marketing software?

B2B email marketing software helps businesses send emails to other businesses. It allows companies to manage their email lists, create campaigns, and track results.

Why is email marketing important for businesses?

Email marketing is important because it helps businesses connect with their customers directly. It can increase sales, build relationships, and keep customers informed about products and services.

How do I choose the right email marketing software?

To choose the right software, think about what your business needs. Look for features like easy list management, good templates, and helpful customer support.

Can I try email marketing software before buying it?

Yes, many email marketing platforms offer free trials. This allows you to test the software and see if it meets your needs before making a purchase.

What features should I look for in email marketing software?

Look for features like automation tools, analytics to track performance, easy-to-use design tools, and options for segmenting your audience.

Is email marketing still effective in 2025?

Yes, email marketing is still effective in 2025. It remains a powerful way to reach customers and promote products, especially when done well.